
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Microsoft has recently executed notable strategic acquisitions aimed at bolstering its Dynamics CRM platform and enhancing its cybersecurity capabilities. The tech giant has acquired FieldOne Systems, an enterprise specializing in field service management solutions, and Adallom, a firm focused on

Modern businesses face immense competitive pressures, requiring constant innovation in customer data management. One such innovative tool that has emerged is the Composable Customer Data Platform (CDP), designed to enhance data integration, customer insights, and overall performance. Let’s delve into
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Microsoft has recently executed notable strategic acquisitions aimed at bolstering its Dynamics CRM platform and enhancing its cybersecurity capabilities. The tech giant has acquired FieldOne Systems, an enterprise specializing in field service management solutions, and Adallom, a firm focused on

Zendesk, a prominent customer service platform in Australia and New Zealand, has recently unveiled Relay, a cutting-edge application aimed at elevating customer communications through WhatsApp and SMS. This groundbreaking innovation is specifically designed to meet the growing consumer demand for

Salesforce, a behemoth in the tech industry, has recently shaken up its workforce with a significant policy change. Effective October 1, 2024, certain employees will be mandated to return to the office, reversing the company’s earlier stance on remote work.

Understanding the evolving landscape of data management is crucial, especially in sectors as sensitive and data-intensive as healthcare. Two significant elements shaping this landscape are user consent to cookies and data processing, and the adoption of Healthcare Customer Relationship Management

In the realm of modern business, Customer Relationship Management (CRM) systems have cemented their significance by enhancing customer interactions and optimizing operational workflows. As companies dive deeper into personalization in customer service, marketing, and sales, CRMs stand out as pivotal

Modern businesses face immense competitive pressures, requiring constant innovation in customer data management. One such innovative tool that has emerged is the Composable Customer Data Platform (CDP), designed to enhance data integration, customer insights, and overall performance. Let’s delve into
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