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How Will AnswerRocket and Kantar Transform Market Data Analysis?
August 14, 2024
How Will AnswerRocket and Kantar Transform Market Data Analysis?

AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process of generating actionable insights from market data, thereby enabling brands to make

MessageGears and Google Cloud Boost Real-Time Data for Marketers
August 13, 2024
MessageGears and Google Cloud Boost Real-Time Data for Marketers

In a significant stride towards optimizing data management and utilization for marketing, MessageGears has achieved the Google Cloud Ready – BigQuery designation. This important collaboration signifies a commitment to providing seamless, secure, and direct access to data warehouse environments for

Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?
August 13, 2024
Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?

In the ever-evolving landscape of digital marketing, data is king. But how marketers acquire and use this data has been a subject of heated debate and rapid change. A notable shift is happening from third-party to first-party data practices, catalyzed

Why Are Customer Data Platforms Essential in Modern Marketing?
August 13, 2024
Why Are Customer Data Platforms Essential in Modern Marketing?

In the digital age, businesses face a significant challenge: managing and utilizing the increasingly vast and varied customer data generated from multiple interactions across various channels. Customer Data Platforms (CDPs) have emerged as critical tools that integrate, process, and unify

Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions
August 12, 2024
Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions

The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find themselves increasingly intertwined with IT functions, underscoring the necessity for modern data

Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook
August 12, 2024
Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook

Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed challenges caused by fragmented and siloed information and provided much-needed coherence. Today,

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How Will AnswerRocket and Kantar Transform Market Data Analysis?
August 14, 2024
How Will AnswerRocket and Kantar Transform Market Data Analysis?

AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process of generating actionable insights from market data, thereby enabling brands to make

MessageGears and Google Cloud Boost Real-Time Data for Marketers
August 13, 2024
MessageGears and Google Cloud Boost Real-Time Data for Marketers

In a significant stride towards optimizing data management and utilization for marketing, MessageGears has achieved the Google Cloud Ready – BigQuery designation. This important collaboration signifies a commitment to providing seamless, secure, and direct access to data warehouse environments for

Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?
August 13, 2024
Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?

In the ever-evolving landscape of digital marketing, data is king. But how marketers acquire and use this data has been a subject of heated debate and rapid change. A notable shift is happening from third-party to first-party data practices, catalyzed

Why Are Customer Data Platforms Essential in Modern Marketing?
August 13, 2024
Why Are Customer Data Platforms Essential in Modern Marketing?

In the digital age, businesses face a significant challenge: managing and utilizing the increasingly vast and varied customer data generated from multiple interactions across various channels. Customer Data Platforms (CDPs) have emerged as critical tools that integrate, process, and unify

Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions
August 12, 2024
Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions

The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find themselves increasingly intertwined with IT functions, underscoring the necessity for modern data

Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook
August 12, 2024
Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook

Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed challenges caused by fragmented and siloed information and provided much-needed coherence. Today,

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