
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

Today’s business landscape is increasingly dynamic and mobile, prompting companies to seek out innovative solutions that allow for enhanced flexibility, real-time data accessibility, and streamlined operations. In this context, mobile Customer Relationship Management (CRM) systems have become a game-changer, enabling
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In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

The transformative impact of Artificial Intelligence (AI) on Customer Relationship Management (CRM) systems has moved these platforms from basic data repositories to sophisticated, dynamic systems that provide actionable insights, automate routine tasks, and personalize customer experiences. This evolution has enabled

In a significant move designed to propel SugarCRM into its next phase of growth and innovation, David Roberts has been appointed as the new Chief Executive Officer, succeeding Craig Charlton, who will now serve as Chairman of the Board. This

Understanding and effectively implementing customer segmentation strategies is crucial for businesses aiming to optimize their marketing efforts and achieve better results. Customer segmentation involves dividing a customer base into distinct groups based on various characteristics such as demographics, behaviors, or

Zendesk has introduced a groundbreaking performance-based pricing model within the customer experience (CX) sector that marks a notable shift from traditional pricing methods commonly seen in the cloud contact center as a service (CCaaS) market. Rather than adopting conventional pricing

Today’s business landscape is increasingly dynamic and mobile, prompting companies to seek out innovative solutions that allow for enhanced flexibility, real-time data accessibility, and streamlined operations. In this context, mobile Customer Relationship Management (CRM) systems have become a game-changer, enabling
Browse Different Divisions






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