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Navigating E-Commerce Success in a Post-Cookie Data Era
May 24, 2024
Navigating E-Commerce Success in a Post-Cookie Data Era

The digital commerce environment is on the cusp of a significant shift as Google Chrome aims to phase out third-party cookies—a staple for personalized advertising and user tracking. This imminent change can seem daunting for e-commerce businesses reliant on these

How Is Salesforce Using GenAI to Transform E-commerce?
May 24, 2024
How Is Salesforce Using GenAI to Transform E-commerce?

Salesforce has taken a leap into the future of e-commerce and marketing with the introduction of the Einstein Copilot features, designed to harness the power of generative AI. These features aim to radically improve the shopping and marketing experiences, offering

How Does CRM Elevate Marketing and Boost Customer Loyalty?
May 23, 2024
How Does CRM Elevate Marketing and Boost Customer Loyalty?

CRM systems have catapulted marketing into a new era of personalization and customer understanding. By embracing CRM technologies, companies have witnessed significant advancements in customer engagement and loyalty. This comprehensive look into CRM solutions details their multifaceted role in boosting

How Can You Make CRM Work Effectively for Your Business?
May 22, 2024
How Can You Make CRM Work Effectively for Your Business?

Customer Relationship Management (CRM) systems are pivotal for fostering efficient sales operations and customer interactions. They represent a strategic repository for valuable customer data and a facilitator for sales, marketing, and customer support. But to leverage a CRM system’s full

How Is “NIQ Ask Arthur” Transforming CPG Data Analytics?
May 22, 2024
How Is “NIQ Ask Arthur” Transforming CPG Data Analytics?

In the rapidly evolving landscape of consumer packaged goods (CPG) data analysis, NielsenIQ’s introduction of “NIQ Ask Arthur” constitutes a significant technological leap. At its core, “NIQ Ask Arthur” is an AI-driven feature within the NIQ Discover platform that has

Maximize CRM Efficiency with Automated Data Integration Strategies
May 21, 2024
Maximize CRM Efficiency with Automated Data Integration Strategies

In the rapidly evolving business landscape, Customer Relationship Management (CRM) systems are pivotal for managing interactions with potential and current customers. Yet, efficiency in CRM systems hinges not just on the software itself but on how seamlessly it integrates into

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Navigating E-Commerce Success in a Post-Cookie Data Era
May 24, 2024
Navigating E-Commerce Success in a Post-Cookie Data Era

The digital commerce environment is on the cusp of a significant shift as Google Chrome aims to phase out third-party cookies—a staple for personalized advertising and user tracking. This imminent change can seem daunting for e-commerce businesses reliant on these

How Is Salesforce Using GenAI to Transform E-commerce?
May 24, 2024
How Is Salesforce Using GenAI to Transform E-commerce?

Salesforce has taken a leap into the future of e-commerce and marketing with the introduction of the Einstein Copilot features, designed to harness the power of generative AI. These features aim to radically improve the shopping and marketing experiences, offering

How Does CRM Elevate Marketing and Boost Customer Loyalty?
May 23, 2024
How Does CRM Elevate Marketing and Boost Customer Loyalty?

CRM systems have catapulted marketing into a new era of personalization and customer understanding. By embracing CRM technologies, companies have witnessed significant advancements in customer engagement and loyalty. This comprehensive look into CRM solutions details their multifaceted role in boosting

How Can You Make CRM Work Effectively for Your Business?
May 22, 2024
How Can You Make CRM Work Effectively for Your Business?

Customer Relationship Management (CRM) systems are pivotal for fostering efficient sales operations and customer interactions. They represent a strategic repository for valuable customer data and a facilitator for sales, marketing, and customer support. But to leverage a CRM system’s full

How Is “NIQ Ask Arthur” Transforming CPG Data Analytics?
May 22, 2024
How Is “NIQ Ask Arthur” Transforming CPG Data Analytics?

In the rapidly evolving landscape of consumer packaged goods (CPG) data analysis, NielsenIQ’s introduction of “NIQ Ask Arthur” constitutes a significant technological leap. At its core, “NIQ Ask Arthur” is an AI-driven feature within the NIQ Discover platform that has

Maximize CRM Efficiency with Automated Data Integration Strategies
May 21, 2024
Maximize CRM Efficiency with Automated Data Integration Strategies

In the rapidly evolving business landscape, Customer Relationship Management (CRM) systems are pivotal for managing interactions with potential and current customers. Yet, efficiency in CRM systems hinges not just on the software itself but on how seamlessly it integrates into

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