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How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?
September 13, 2024
How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?

In an effort to streamline and enhance its revenue management, NRJ Global, part of the Triton Digital group, has chosen Manadge, a cutting-edge SaaS advertising management platform. This decision aims to optimize both direct and programmatic revenues by integrating Manadge’s

Balancing Personalization and Data Security in Modern Marketing
September 12, 2024
Balancing Personalization and Data Security in Modern Marketing

In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

AI Revolutionizes CRM: Enhanced Data Management and Customer Insights
September 11, 2024
AI Revolutionizes CRM: Enhanced Data Management and Customer Insights

The transformative impact of Artificial Intelligence (AI) on Customer Relationship Management (CRM) systems has moved these platforms from basic data repositories to sophisticated, dynamic systems that provide actionable insights, automate routine tasks, and personalize customer experiences. This evolution has enabled

Will David Roberts Propel SugarCRM to New Heights of Innovation?
September 11, 2024
Will David Roberts Propel SugarCRM to New Heights of Innovation?

In a significant move designed to propel SugarCRM into its next phase of growth and innovation, David Roberts has been appointed as the new Chief Executive Officer, succeeding Craig Charlton, who will now serve as Chairman of the Board. This

Customer Segmentation Strategies
September 9, 2024
Customer Segmentation Strategies

Understanding and effectively implementing customer segmentation strategies is crucial for businesses aiming to optimize their marketing efforts and achieve better results. Customer segmentation involves dividing a customer base into distinct groups based on various characteristics such as demographics, behaviors, or

Zendesk Introduces Performance-Based Pricing Model for AI Resolutions
September 6, 2024
Zendesk Introduces Performance-Based Pricing Model for AI Resolutions

Zendesk has introduced a groundbreaking performance-based pricing model within the customer experience (CX) sector that marks a notable shift from traditional pricing methods commonly seen in the cloud contact center as a service (CCaaS) market. Rather than adopting conventional pricing

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How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?
September 13, 2024
How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?

In an effort to streamline and enhance its revenue management, NRJ Global, part of the Triton Digital group, has chosen Manadge, a cutting-edge SaaS advertising management platform. This decision aims to optimize both direct and programmatic revenues by integrating Manadge’s

Balancing Personalization and Data Security in Modern Marketing
September 12, 2024
Balancing Personalization and Data Security in Modern Marketing

In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

AI Revolutionizes CRM: Enhanced Data Management and Customer Insights
September 11, 2024
AI Revolutionizes CRM: Enhanced Data Management and Customer Insights

The transformative impact of Artificial Intelligence (AI) on Customer Relationship Management (CRM) systems has moved these platforms from basic data repositories to sophisticated, dynamic systems that provide actionable insights, automate routine tasks, and personalize customer experiences. This evolution has enabled

Will David Roberts Propel SugarCRM to New Heights of Innovation?
September 11, 2024
Will David Roberts Propel SugarCRM to New Heights of Innovation?

In a significant move designed to propel SugarCRM into its next phase of growth and innovation, David Roberts has been appointed as the new Chief Executive Officer, succeeding Craig Charlton, who will now serve as Chairman of the Board. This

Customer Segmentation Strategies
September 9, 2024
Customer Segmentation Strategies

Understanding and effectively implementing customer segmentation strategies is crucial for businesses aiming to optimize their marketing efforts and achieve better results. Customer segmentation involves dividing a customer base into distinct groups based on various characteristics such as demographics, behaviors, or

Zendesk Introduces Performance-Based Pricing Model for AI Resolutions
September 6, 2024
Zendesk Introduces Performance-Based Pricing Model for AI Resolutions

Zendesk has introduced a groundbreaking performance-based pricing model within the customer experience (CX) sector that marks a notable shift from traditional pricing methods commonly seen in the cloud contact center as a service (CCaaS) market. Rather than adopting conventional pricing

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