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Customer Data Management

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Braze Unveils Data Platform for Enhanced Marketing and Engagement
July 12, 2024
Braze Unveils Data Platform for Enhanced Marketing and Engagement

In today’s rapidly evolving digital landscape, personalized customer engagement has become the cornerstone of successful marketing strategies. Brands are increasingly reliant on sophisticated tools to manage, analyze, and activate vast amounts of data. Enter Braze, a trailblazer in customer engagement

Data Axle Accelerates GenAI Integration for Enhanced Marketing Efficiency
July 12, 2024
Data Axle Accelerates GenAI Integration for Enhanced Marketing Efficiency

In an ever-evolving digital landscape, Data Axle, a leading provider of data-driven marketing and real-time intelligence solutions, is making significant strides by integrating Generative AI (GenAI) for its clients. This strategic move aims to provide marketers with a 360-degree view

How Can CRM and Analytics Transform Modern Business Strategies?
July 12, 2024
How Can CRM and Analytics Transform Modern Business Strategies?

In today’s fast-paced business environment, organizations are constantly seeking ways to remain competitive and drive growth. One of the most impactful strategies involves integrating Customer Relationship Management (CRM) systems with data analytics. This combination not only enhances customer interactions but

AI-Powered CRMs: Boosting Sales Efficiency and Customer Insights
July 12, 2024
AI-Powered CRMs: Boosting Sales Efficiency and Customer Insights

In an era where customer experience determines business success, AI-powered Customer Relationship Management (CRM) systems are emerging as game-changers. The traditional CRM platforms are evolving with AI integration, transforming from mere organizational tools into engines of sales growth and strategic

How Will BlueConic’s Acquisition of Jebbit Transform Marketing?
July 11, 2024
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data

Building Customer Loyalty with Zero-Party Data in the Privacy Era
July 11, 2024
Building Customer Loyalty with Zero-Party Data in the Privacy Era

In an era where consumers are increasingly concerned about their data privacy, zero-party data emerges as a vital resource for brands aiming to navigate this complex landscape. As defined by Forrester Research, zero-party data refers to information that customers willingly

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Braze Unveils Data Platform for Enhanced Marketing and Engagement
July 12, 2024
Braze Unveils Data Platform for Enhanced Marketing and Engagement

In today’s rapidly evolving digital landscape, personalized customer engagement has become the cornerstone of successful marketing strategies. Brands are increasingly reliant on sophisticated tools to manage, analyze, and activate vast amounts of data. Enter Braze, a trailblazer in customer engagement

Data Axle Accelerates GenAI Integration for Enhanced Marketing Efficiency
July 12, 2024
Data Axle Accelerates GenAI Integration for Enhanced Marketing Efficiency

In an ever-evolving digital landscape, Data Axle, a leading provider of data-driven marketing and real-time intelligence solutions, is making significant strides by integrating Generative AI (GenAI) for its clients. This strategic move aims to provide marketers with a 360-degree view

How Can CRM and Analytics Transform Modern Business Strategies?
July 12, 2024
How Can CRM and Analytics Transform Modern Business Strategies?

In today’s fast-paced business environment, organizations are constantly seeking ways to remain competitive and drive growth. One of the most impactful strategies involves integrating Customer Relationship Management (CRM) systems with data analytics. This combination not only enhances customer interactions but

AI-Powered CRMs: Boosting Sales Efficiency and Customer Insights
July 12, 2024
AI-Powered CRMs: Boosting Sales Efficiency and Customer Insights

In an era where customer experience determines business success, AI-powered Customer Relationship Management (CRM) systems are emerging as game-changers. The traditional CRM platforms are evolving with AI integration, transforming from mere organizational tools into engines of sales growth and strategic

How Will BlueConic’s Acquisition of Jebbit Transform Marketing?
July 11, 2024
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data

Building Customer Loyalty with Zero-Party Data in the Privacy Era
July 11, 2024
Building Customer Loyalty with Zero-Party Data in the Privacy Era

In an era where consumers are increasingly concerned about their data privacy, zero-party data emerges as a vital resource for brands aiming to navigate this complex landscape. As defined by Forrester Research, zero-party data refers to information that customers willingly

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