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Customer Data Management

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Why is a Customer Data Platform Essential in Today’s Business?
September 17, 2024
Why is a Customer Data Platform Essential in Today’s Business?

In today’s competitive and data-driven business environment, leveraging customer data efficiently is no longer optional but essential. Companies are turning to Customer Data Platforms (CDPs) to seamlessly integrate disparate data sources into a cohesive customer profile. This holistic view of

How Will Oracle Unity CDP’s New Features Transform Your Business?
September 16, 2024
How Will Oracle Unity CDP’s New Features Transform Your Business?

With the latest enhancements to Oracle Unity Customer Data Platform (CDP) unveiled at Oracle CloudWorld, businesses now have more tools than ever to gain a precise view of customer accounts and buying groups. These updates promise to revolutionize marketing and

Lusha Pioneers B2B Data Privacy with ISO 31700 Certification
September 16, 2024
Lusha Pioneers B2B Data Privacy with ISO 31700 Certification

Lusha, a prominent player in the B2B sales intelligence market, has reached a significant milestone by earning the ISO 31700 certification, making it the first company within its sector to achieve this distinction. This certification stands as a testament to

Introhive’s AI Enhances Salesforce Data Cloud with Relationship Insights
September 13, 2024
Introhive’s AI Enhances Salesforce Data Cloud with Relationship Insights

Introhive has taken a significant step by integrating its AI-powered relationship intelligence with Salesforce Data Cloud, aiming to provide organizations with unparalleled insights into the relationship aspects of their sales processes. This powerful integration combines the strengths of Introhive’s data

How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?
September 13, 2024
How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?

In an effort to streamline and enhance its revenue management, NRJ Global, part of the Triton Digital group, has chosen Manadge, a cutting-edge SaaS advertising management platform. This decision aims to optimize both direct and programmatic revenues by integrating Manadge’s

Balancing Personalization and Data Security in Modern Marketing
September 12, 2024
Balancing Personalization and Data Security in Modern Marketing

In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

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Why is a Customer Data Platform Essential in Today’s Business?
September 17, 2024
Why is a Customer Data Platform Essential in Today’s Business?

In today’s competitive and data-driven business environment, leveraging customer data efficiently is no longer optional but essential. Companies are turning to Customer Data Platforms (CDPs) to seamlessly integrate disparate data sources into a cohesive customer profile. This holistic view of

How Will Oracle Unity CDP’s New Features Transform Your Business?
September 16, 2024
How Will Oracle Unity CDP’s New Features Transform Your Business?

With the latest enhancements to Oracle Unity Customer Data Platform (CDP) unveiled at Oracle CloudWorld, businesses now have more tools than ever to gain a precise view of customer accounts and buying groups. These updates promise to revolutionize marketing and

Lusha Pioneers B2B Data Privacy with ISO 31700 Certification
September 16, 2024
Lusha Pioneers B2B Data Privacy with ISO 31700 Certification

Lusha, a prominent player in the B2B sales intelligence market, has reached a significant milestone by earning the ISO 31700 certification, making it the first company within its sector to achieve this distinction. This certification stands as a testament to

Introhive’s AI Enhances Salesforce Data Cloud with Relationship Insights
September 13, 2024
Introhive’s AI Enhances Salesforce Data Cloud with Relationship Insights

Introhive has taken a significant step by integrating its AI-powered relationship intelligence with Salesforce Data Cloud, aiming to provide organizations with unparalleled insights into the relationship aspects of their sales processes. This powerful integration combines the strengths of Introhive’s data

How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?
September 13, 2024
How Will Manadge Transform NRJ Global’s Ad Revenue Tracking?

In an effort to streamline and enhance its revenue management, NRJ Global, part of the Triton Digital group, has chosen Manadge, a cutting-edge SaaS advertising management platform. This decision aims to optimize both direct and programmatic revenues by integrating Manadge’s

Balancing Personalization and Data Security in Modern Marketing
September 12, 2024
Balancing Personalization and Data Security in Modern Marketing

In the age of digital transformation, personalized marketing has taken center stage, offering tailored experiences that resonate with individual consumers on an unprecedented scale. However, as techniques to personalize marketing become increasingly sophisticated, concerns surrounding data security grow equally complex.

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