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How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?
July 18, 2024
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?

In a monumental step toward transforming advertising strategies, VideoAmp, a renowned media measurement firm, has partnered with Snap Inc., a leading social technology platform. This groundbreaking collaboration aims to incorporate Snap Inc.’s first-party data, video, and augmented reality (AR) inventory

Blis Launches Smart Holdout Groups for Privacy-First Campaign Success
July 18, 2024
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to

BlueConic Acquires Jebbit to Launch First Operating System for Customer Data
July 17, 2024
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data

BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition combines their unique strengths, creating the industry’s first Operating System for Customer

Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison
July 16, 2024
Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison

When it comes to selecting a Customer Relationship Management (CRM) platform, businesses are often faced with choosing between two giants: Salesforce and HubSpot. This article delves into the strengths, weaknesses, and key differences between these prominent CRM solutions. By evaluating

Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions
July 16, 2024
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions

Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that specializes in providing customer-centric engagement solutions for globally recognized brands. This development

BlueConic Acquires Jebbit to Create First Customer Data Operating System
July 12, 2024
BlueConic Acquires Jebbit to Create First Customer Data Operating System

The acquisition of Jebbit by BlueConic marks a significant milestone in the Customer Data Platform (CDP) industry, combining their respective technologies to create the first-ever Operating System for Customer Data. This strategic move is poised to revolutionize how marketers understand

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How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?
July 18, 2024
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?

In a monumental step toward transforming advertising strategies, VideoAmp, a renowned media measurement firm, has partnered with Snap Inc., a leading social technology platform. This groundbreaking collaboration aims to incorporate Snap Inc.’s first-party data, video, and augmented reality (AR) inventory

Blis Launches Smart Holdout Groups for Privacy-First Campaign Success
July 18, 2024
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to

BlueConic Acquires Jebbit to Launch First Operating System for Customer Data
July 17, 2024
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data

BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition combines their unique strengths, creating the industry’s first Operating System for Customer

Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison
July 16, 2024
Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison

When it comes to selecting a Customer Relationship Management (CRM) platform, businesses are often faced with choosing between two giants: Salesforce and HubSpot. This article delves into the strengths, weaknesses, and key differences between these prominent CRM solutions. By evaluating

Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions
July 16, 2024
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions

Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that specializes in providing customer-centric engagement solutions for globally recognized brands. This development

BlueConic Acquires Jebbit to Create First Customer Data Operating System
July 12, 2024
BlueConic Acquires Jebbit to Create First Customer Data Operating System

The acquisition of Jebbit by BlueConic marks a significant milestone in the Customer Data Platform (CDP) industry, combining their respective technologies to create the first-ever Operating System for Customer Data. This strategic move is poised to revolutionize how marketers understand

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