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Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform
August 5, 2024
Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform

Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital client engagement for financial services. This strategic acquisition signifies a pivotal milestone,

How Do CRM Systems Secure Customer Data in the Digital Age?
August 2, 2024
How Do CRM Systems Secure Customer Data in the Digital Age?

Understanding and managing the various types of customer data collected by businesses are imperative for transformative business insights and stringent data security. Companies collect several types of customer data, which are vital for targeting and personalizing interactions. Personal information forms

Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions
August 2, 2024
Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions

Emplifi, a premier customer engagement platform, has been acknowledged as one of the top vendors in ‘The 2024 CRM Top 100’ list by Destination CRM, a CRM Media publication. This recognition emphasizes the crucial integration of generative AI and other

Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety
July 30, 2024
Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety

Customer Relationship Management (CRM) systems have long served as the backbone for managing customer interactions. However, the integration of predictive analytics introduces a transformative element to CRM, offering enhanced customer engagement and bolstering business safety. By leveraging historical data, statistical

Twilio revolutionizes customer data handling with Linked Audiences at Summit
July 30, 2024
Twilio revolutionizes customer data handling with Linked Audiences at Summit

Twilio has once again raised the bar in customer data management with the unveiling of its newest features at the Snowflake Summit 2024. These groundbreaking innovations, including Linked Audiences and the Segment Data Graph, are poised to enhance data interoperability

Enhance Marketing Efficiency and Personalization with Customer Data Platforms
July 29, 2024
Enhance Marketing Efficiency and Personalization with Customer Data Platforms

In the ever-evolving digital marketing landscape, businesses must continuously leverage advanced technology to stay ahead of the competition. Among the various innovations, the Customer Data Platform (CDP) has emerged as a crucial component of the modern marketing technology (martech) stack.

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Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform
August 5, 2024
Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform

Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital client engagement for financial services. This strategic acquisition signifies a pivotal milestone,

How Do CRM Systems Secure Customer Data in the Digital Age?
August 2, 2024
How Do CRM Systems Secure Customer Data in the Digital Age?

Understanding and managing the various types of customer data collected by businesses are imperative for transformative business insights and stringent data security. Companies collect several types of customer data, which are vital for targeting and personalizing interactions. Personal information forms

Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions
August 2, 2024
Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions

Emplifi, a premier customer engagement platform, has been acknowledged as one of the top vendors in ‘The 2024 CRM Top 100’ list by Destination CRM, a CRM Media publication. This recognition emphasizes the crucial integration of generative AI and other

Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety
July 30, 2024
Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety

Customer Relationship Management (CRM) systems have long served as the backbone for managing customer interactions. However, the integration of predictive analytics introduces a transformative element to CRM, offering enhanced customer engagement and bolstering business safety. By leveraging historical data, statistical

Twilio revolutionizes customer data handling with Linked Audiences at Summit
July 30, 2024
Twilio revolutionizes customer data handling with Linked Audiences at Summit

Twilio has once again raised the bar in customer data management with the unveiling of its newest features at the Snowflake Summit 2024. These groundbreaking innovations, including Linked Audiences and the Segment Data Graph, are poised to enhance data interoperability

Enhance Marketing Efficiency and Personalization with Customer Data Platforms
July 29, 2024
Enhance Marketing Efficiency and Personalization with Customer Data Platforms

In the ever-evolving digital marketing landscape, businesses must continuously leverage advanced technology to stay ahead of the competition. Among the various innovations, the Customer Data Platform (CDP) has emerged as a crucial component of the modern marketing technology (martech) stack.

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