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Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?
August 13, 2024
Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?

In the ever-evolving landscape of digital marketing, data is king. But how marketers acquire and use this data has been a subject of heated debate and rapid change. A notable shift is happening from third-party to first-party data practices, catalyzed

Why Are Customer Data Platforms Essential in Modern Marketing?
August 13, 2024
Why Are Customer Data Platforms Essential in Modern Marketing?

In the digital age, businesses face a significant challenge: managing and utilizing the increasingly vast and varied customer data generated from multiple interactions across various channels. Customer Data Platforms (CDPs) have emerged as critical tools that integrate, process, and unify

Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions
August 12, 2024
Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions

The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find themselves increasingly intertwined with IT functions, underscoring the necessity for modern data

Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook
August 12, 2024
Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook

Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed challenges caused by fragmented and siloed information and provided much-needed coherence. Today,

How Are Custom Analytics Transforming Retail Competitiveness Today?
August 8, 2024
How Are Custom Analytics Transforming Retail Competitiveness Today?

Retailers increasingly rely on tailored data analytics services to enhance their market competitiveness, as highlighted in the latest ISG Provider Lens™ 2024 report. The advent of advanced e-commerce technology has made data accumulated from online marketing and customer activity a

Fullpath Joins Jaguar Land Rover’s Digital Certified Program
August 6, 2024
Fullpath Joins Jaguar Land Rover’s Digital Certified Program

Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital Certified Program for car dealerships. This certification bolsters Fullpath’s reputation as a

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Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?
August 13, 2024
Is the Marketing Industry Moving Beyond Third-Party Cookies for Good?

In the ever-evolving landscape of digital marketing, data is king. But how marketers acquire and use this data has been a subject of heated debate and rapid change. A notable shift is happening from third-party to first-party data practices, catalyzed

Why Are Customer Data Platforms Essential in Modern Marketing?
August 13, 2024
Why Are Customer Data Platforms Essential in Modern Marketing?

In the digital age, businesses face a significant challenge: managing and utilizing the increasingly vast and varied customer data generated from multiple interactions across various channels. Customer Data Platforms (CDPs) have emerged as critical tools that integrate, process, and unify

Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions
August 12, 2024
Modernizing Marketing: The Move Towards Hybrid Data Hosting Solutions

The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find themselves increasingly intertwined with IT functions, underscoring the necessity for modern data

Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook
August 12, 2024
Evolving Customer Data Platforms: Challenges, Trends, and Future Outlook

Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed challenges caused by fragmented and siloed information and provided much-needed coherence. Today,

How Are Custom Analytics Transforming Retail Competitiveness Today?
August 8, 2024
How Are Custom Analytics Transforming Retail Competitiveness Today?

Retailers increasingly rely on tailored data analytics services to enhance their market competitiveness, as highlighted in the latest ISG Provider Lens™ 2024 report. The advent of advanced e-commerce technology has made data accumulated from online marketing and customer activity a

Fullpath Joins Jaguar Land Rover’s Digital Certified Program
August 6, 2024
Fullpath Joins Jaguar Land Rover’s Digital Certified Program

Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital Certified Program for car dealerships. This certification bolsters Fullpath’s reputation as a

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