
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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The purchasing landscape in the UK has experienced a significant shift, with an overwhelming 68% of consumers now relying on online reviews as their main source for making buying decisions. This change surpasses the influence wielded by traditional recommendations from

Envisioning a scenario where customer service operations are managed autonomously by AI agents might seem like a futuristic dream, but Salesforce’s latest innovation suggests this future is closer than we think. With the Agentforce platform, Salesforce has taken a significant
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The purchasing landscape in the UK has experienced a significant shift, with an overwhelming 68% of consumers now relying on online reviews as their main source for making buying decisions. This change surpasses the influence wielded by traditional recommendations from

The plumbing distribution industry has seen a significant shift in business operations over the past decade. The move towards a more data-driven approach while maintaining the personal touch needed to build rapport and trust with customers is now more critical

One of the most compelling advancements in customer relationship management is the integration of artificial intelligence, which significantly automates routine tasks, yielding unprecedented efficiencies and allowing businesses to focus on more strategic initiatives. By leveraging AI, CRM systems not only

The ever-evolving landscape of data-driven marketing presents numerous challenges, pushing marketers to seek innovative solutions for improving their campaigns. Stirista, a prominent player in data-driven marketing, has introduced the Stirista API Marketing Suite, an advanced tool engineered to enhance marketers’

Talkdesk has recently introduced an innovative solution named Talkdesk Embedded, designed to integrate key components of its Contact Center as a Service (CCaaS) platform directly into third-party CRM and helpdesk systems. By embedding tools such as Workspace, Conversations, and Copilot

Envisioning a scenario where customer service operations are managed autonomously by AI agents might seem like a futuristic dream, but Salesforce’s latest innovation suggests this future is closer than we think. With the Agentforce platform, Salesforce has taken a significant
Browse Different Divisions




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