
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Data growth is an undeniable reality in today’s technology-driven world, with customer data expected to increase by an astonishing 165% by 2028. For many brands, however, the challenge lies not in the abundance of data but in the ability to

In the highly competitive landscape of digital advertising, achieving a successful campaign requires much more than just a significant investment in ad spend. Advertisers are consistently challenged to not only attract new customers but also retain existing ones, especially during
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Data growth is an undeniable reality in today’s technology-driven world, with customer data expected to increase by an astonishing 165% by 2028. For many brands, however, the challenge lies not in the abundance of data but in the ability to

In a significant move aimed at revolutionizing customer engagement strategies, Twilio, a prominent customer engagement platform, has unveiled an expansion of its integration capabilities with Amazon Web Services (AWS). This development, announced during AWS re:Invent 2024, includes the public beta

Customer Relationship Management (CRM) software has become an indispensable tool for businesses of all sizes. In 2025, the landscape of CRM solutions is more diverse and advanced than ever, offering a range of features to help companies manage customer interactions,

Salesforce Inc (CRM) is emerging as one of the best stocks to buy for long-term growth, thanks to its strategic investments in artificial intelligence (AI) and cloud computing. The company is well-positioned to capitalize on a favorable macroeconomic environment and

Amperity, an AI-powered customer data platform, has made a significant mark by being recognized as one of the fastest-growing companies on Deloitte’s Technology Fast 500™ list. This accolade, which evaluates the growth of technology, media, telecommunications, life sciences, fintech, and

In the highly competitive landscape of digital advertising, achieving a successful campaign requires much more than just a significant investment in ad spend. Advertisers are consistently challenged to not only attract new customers but also retain existing ones, especially during
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