
The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

Hightouch’s latest launch, AI Decisioning, represents a significant leap forward in the realm of marketing technology, promising to transform the ways enterprise brands engage with their customers. Unlike traditional approaches that often rely on broad generalizations and demographic-based targeting, AI
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Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech) stack. The promise of Martech is to provide businesses with detailed insights into customer behavior, campaign performance, and market trends.

Picture a busy sales office where time is of the essence, and every second spent on administrative tasks feels like a missed opportunity to close a deal. In this scenario, the integration of artificial intelligence in CRM systems promises to
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Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech) stack. The promise of Martech is to provide businesses with detailed insights into customer behavior, campaign performance, and market trends.

Salesforce, the world’s leading customer relationship management (CRM) platform, has unveiled a groundbreaking innovation known as Einstein Copilot. This cutting-edge AI-powered tool is designed to revolutionize the way businesses interact with their CRM systems by automating intricate workflows, streamlining processes,

In a bold move poised to redefine the Customer Relationship Management (CRM) landscape, Salesforce has introduced an innovative AI-powered platform named EinsteinGPT. This groundbreaking technology promises to enhance business intelligence and customer engagement by harnessing the power of generative Artificial

Piwik PRO has recently taken a monumental step by incorporating its robust Customer Data Platform (CDP) into the freemium Core plan of its Analytics Suite. This strategic decision democratizes access to CDP, which traditionally required substantial enterprise budgets. As a

Unanet, a prominent provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) solutions for the government contracting (GovCon) industry, recently emerged victorious in the 2024/25 Cloud Awards for their innovative CRM GovCon solution. The significance of this

Picture a busy sales office where time is of the essence, and every second spent on administrative tasks feels like a missed opportunity to close a deal. In this scenario, the integration of artificial intelligence in CRM systems promises to
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