
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Customer relationship management (CRM) systems have revolutionized the way businesses interact with their customers. With advancements in technology, the right CRM can now streamline processes, automate tasks, and foster stronger customer relationships more efficiently than before. The Cybernews team and

The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of
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Customer relationship management (CRM) systems have revolutionized the way businesses interact with their customers. With advancements in technology, the right CRM can now streamline processes, automate tasks, and foster stronger customer relationships more efficiently than before. The Cybernews team and

Finance leaders are rapidly evolving their investment strategies, emphasizing advanced technologies to maintain competitive edges in a dynamic market. According to Gartner’s recent survey, customer relationship management (CRM) emerged as the most valuable financial tech tool, highly regarded for its

A recent survey by Gartner highlights significant trends in the finance sector’s technology adoption, emphasizing CRM technology, cloud ERP, and analytics and business intelligence (ABI) tools as the most valued. The survey, conducted in October 2024, underscores these technologies’ importance

The competition between ServiceNow and Salesforce within the Customer Relationship Management (CRM) sector has intensified, sparking significant interest and speculation about which company will emerge as the industry leader. Initially, CRM systems primarily supported sales and marketing, but they have

The UK mortgage market is undergoing a notable transformation, with a heightened focus on customer retention driven by technological advancements. As competition intensifies and lending volumes decrease, lenders are increasingly prioritizing strategies to retain their existing customer base. This dynamic

The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of
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