
For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights
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The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of

Customer engagement has always been a vital component of business success. With the advent of artificial intelligence (AI) in customer relationship management (CRM) systems, this engagement is being taken to new heights. Companies can now interact with customers in more
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The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of

Riverty, a renowned global fintech company, was grappling with numerous inefficiencies in their CRM system. Faced with fragmented activities, slow processes, and underutilized functionalities, the company sought an innovative solution. Enter Capgemini Invent, armed with the latest AI technologies from

The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management strategies. Companies globally are striving to harness CDPs to unify and leverage vital customer data effectively. The question now facing

In today’s highly competitive business environment, managing customer relationships effectively is crucial for success. Customer Relationship Management (CRM) software has become an indispensable tool for businesses, enabling them to efficiently handle interactions, track customer trends, and optimize various customer-related processes

The collaboration between DXC Technology, a renowned global technology services provider, and Parfois Group, a prominent Portuguese fashion brand, marks a significant milestone in enhancing personalized customer experiences. With over 1,000 stores in 67 countries alongside a robust online presence,

Customer engagement has always been a vital component of business success. With the advent of artificial intelligence (AI) in customer relationship management (CRM) systems, this engagement is being taken to new heights. Companies can now interact with customers in more
Browse Different Divisions






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