
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Businesses are increasingly adopting AI-powered customer relationship management (CRM) tools, with platforms like Salesforce leading the way. This marks a significant phase in digital transformation, impacting sectors including retail, healthcare, finance, and public services. Modern CRMs now serve as intelligent

The pharmaceutical industry is experiencing a profound transformation driven by AI and automation. These cutting-edge technologies are revolutionizing Customer Relationship Management (CRM), enhancing interactions between pharma companies, patients, healthcare professionals, and other stakeholders. This article explores the ways AI and
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Businesses are increasingly adopting AI-powered customer relationship management (CRM) tools, with platforms like Salesforce leading the way. This marks a significant phase in digital transformation, impacting sectors including retail, healthcare, finance, and public services. Modern CRMs now serve as intelligent

Aisha Amaira is a MarTech expert known for her prowess in merging technology with marketing. Specializing in CRM marketing technology and customer data platforms, she passionately advocates for leveraging innovation to obtain key customer insights. Today, we delve into CRM

Salesforce has introduced the Agentic AI Adoption Blueprint, a comprehensive framework designed to assist businesses navigating the complexities of the agentic AI era. This Blueprint is structured around an Agentic Maturity Model, which comprises four progressive levels of AI maturity:

In an increasingly competitive market, businesses constantly seek innovative strategies to stand out and stay ahead. A compelling approach focuses on merging employee experience (EX) and customer experience (CX) to drive brand success. This fusion creates a powerful synergy, resulting

Small to midsized businesses (SMBs) face continual challenges in managing customer relationships, ensuring effective sales processes, and maintaining data accuracy. In today’s competitive landscape, CRM software has evolved into an indispensable tool for enhancing customer interactions and streamlining business operations.

The pharmaceutical industry is experiencing a profound transformation driven by AI and automation. These cutting-edge technologies are revolutionizing Customer Relationship Management (CRM), enhancing interactions between pharma companies, patients, healthcare professionals, and other stakeholders. This article explores the ways AI and
Browse Different Divisions






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