
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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As businesses race to enhance customer engagement, generative AI has emerged as a game-changer in Customer Relationship Management (CRM) pricing. Understanding this technology’s transformative impact is crucial for vendors and consumers alike. This analysis delves into the rising adoption of

In today’s fast-paced legal and professional services markets, leveraging customer relationship management (CRM) systems to their full potential is essential for firms aiming to maintain a competitive edge. The recently launched InterAction+™ Cloud API and expanded Partner Network from LexisNexis®
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As businesses race to enhance customer engagement, generative AI has emerged as a game-changer in Customer Relationship Management (CRM) pricing. Understanding this technology’s transformative impact is crucial for vendors and consumers alike. This analysis delves into the rising adoption of

In the rapidly shifting landscape of the digital economy, small businesses have become increasingly reliant on innovative tools to maintain competitive advantage and fuel growth. One of the most transformative of these tools is Customer Relationship Management (CRM) software. Over

Recent findings illuminate a stark reality within the charity sector: large organizations are grappling with inadequate CRM systems, while smaller charities largely lack these essential tools. This gap suggests a significant opportunity to harness CRM systems to propel charitable operations

In today’s fast-paced automotive market, the integration of data-driven insights significantly transforms dealership strategies. Urban Science’s defection data has been incorporated into Fullpath’s Customer Data Platform (CDP), providing auto dealerships with a novel approach to customer engagement and retention. The

In the ever-evolving landscape of the automotive industry, car dealerships constantly seek innovative ways to build and maintain customer loyalty. A growing trend involves data integration, where comprehensive customer insights and analytics drive tailored marketing strategies. This integration seeks to

In today’s fast-paced legal and professional services markets, leveraging customer relationship management (CRM) systems to their full potential is essential for firms aiming to maintain a competitive edge. The recently launched InterAction+™ Cloud API and expanded Partner Network from LexisNexis®
Browse Different Divisions



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