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Customer Data Management

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How Does InterAction+ Enhance CRM with Cloud API and Integrations?
April 24, 2025
How Does InterAction+ Enhance CRM with Cloud API and Integrations?

In today’s fast-paced legal and professional services markets, leveraging customer relationship management (CRM) systems to their full potential is essential for firms aiming to maintain a competitive edge. The recently launched InterAction+™ Cloud API and expanded Partner Network from LexisNexis®

AI-Powered CRMs Drive Business Growth and Workforce Upskilling
April 23, 2025
AI-Powered CRMs Drive Business Growth and Workforce Upskilling

Businesses are increasingly adopting AI-powered customer relationship management (CRM) tools, with platforms like Salesforce leading the way. This marks a significant phase in digital transformation, impacting sectors including retail, healthcare, finance, and public services. Modern CRMs now serve as intelligent

How Can Financial Institutions Boost CRM Adoption and Productivity?
April 22, 2025
How Can Financial Institutions Boost CRM Adoption and Productivity?

Aisha Amaira is a MarTech expert known for her prowess in merging technology with marketing. Specializing in CRM marketing technology and customer data platforms, she passionately advocates for leveraging innovation to obtain key customer insights. Today, we delve into CRM

Salesforce Introduces Agentic AI Adoption Blueprint for Businesses
April 22, 2025
Salesforce Introduces Agentic AI Adoption Blueprint for Businesses

Salesforce has introduced the Agentic AI Adoption Blueprint, a comprehensive framework designed to assist businesses navigating the complexities of the agentic AI era. This Blueprint is structured around an Agentic Maturity Model, which comprises four progressive levels of AI maturity:

Fusing Employee and Customer Experiences for Brand Success
April 21, 2025
Fusing Employee and Customer Experiences for Brand Success

In an increasingly competitive market, businesses constantly seek innovative strategies to stand out and stay ahead. A compelling approach focuses on merging employee experience (EX) and customer experience (CX) to drive brand success. This fusion creates a powerful synergy, resulting

What Are the Leading Small Business CRM Solutions for 2025?
April 21, 2025
What Are the Leading Small Business CRM Solutions for 2025?

Small to midsized businesses (SMBs) face continual challenges in managing customer relationships, ensuring effective sales processes, and maintaining data accuracy. In today’s competitive landscape, CRM software has evolved into an indispensable tool for enhancing customer interactions and streamlining business operations.

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How Does InterAction+ Enhance CRM with Cloud API and Integrations?
April 24, 2025
How Does InterAction+ Enhance CRM with Cloud API and Integrations?

In today’s fast-paced legal and professional services markets, leveraging customer relationship management (CRM) systems to their full potential is essential for firms aiming to maintain a competitive edge. The recently launched InterAction+™ Cloud API and expanded Partner Network from LexisNexis®

AI-Powered CRMs Drive Business Growth and Workforce Upskilling
April 23, 2025
AI-Powered CRMs Drive Business Growth and Workforce Upskilling

Businesses are increasingly adopting AI-powered customer relationship management (CRM) tools, with platforms like Salesforce leading the way. This marks a significant phase in digital transformation, impacting sectors including retail, healthcare, finance, and public services. Modern CRMs now serve as intelligent

How Can Financial Institutions Boost CRM Adoption and Productivity?
April 22, 2025
How Can Financial Institutions Boost CRM Adoption and Productivity?

Aisha Amaira is a MarTech expert known for her prowess in merging technology with marketing. Specializing in CRM marketing technology and customer data platforms, she passionately advocates for leveraging innovation to obtain key customer insights. Today, we delve into CRM

Salesforce Introduces Agentic AI Adoption Blueprint for Businesses
April 22, 2025
Salesforce Introduces Agentic AI Adoption Blueprint for Businesses

Salesforce has introduced the Agentic AI Adoption Blueprint, a comprehensive framework designed to assist businesses navigating the complexities of the agentic AI era. This Blueprint is structured around an Agentic Maturity Model, which comprises four progressive levels of AI maturity:

Fusing Employee and Customer Experiences for Brand Success
April 21, 2025
Fusing Employee and Customer Experiences for Brand Success

In an increasingly competitive market, businesses constantly seek innovative strategies to stand out and stay ahead. A compelling approach focuses on merging employee experience (EX) and customer experience (CX) to drive brand success. This fusion creates a powerful synergy, resulting

What Are the Leading Small Business CRM Solutions for 2025?
April 21, 2025
What Are the Leading Small Business CRM Solutions for 2025?

Small to midsized businesses (SMBs) face continual challenges in managing customer relationships, ensuring effective sales processes, and maintaining data accuracy. In today’s competitive landscape, CRM software has evolved into an indispensable tool for enhancing customer interactions and streamlining business operations.

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