
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In the rapidly changing digital landscape, organizations are constantly seeking innovative strategies to enhance customer relationship management (CRM) functionalities. A standout trend is the utilization of agentic AI, a transformative force reshaping CRM from a mere sales tool to an

In a major announcement at the Knowledge 2025 event in Las Vegas, ServiceNow introduced its groundbreaking AI-powered Customer Relationship Management (CRM) system designed to revolutionize the way businesses manage customer interactions. This innovative system promises seamless, end-to-end experiences for customers
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In the rapidly changing digital landscape, organizations are constantly seeking innovative strategies to enhance customer relationship management (CRM) functionalities. A standout trend is the utilization of agentic AI, a transformative force reshaping CRM from a mere sales tool to an

In an era defined by rapid technological advancements, financial advisers are increasingly turning to artificial intelligence to transform customer relationship management systems. The collaboration between Plannr and Advisory AI stands as a testament to this trend, harnessing the capabilities of

The Shift to AI-First CRM ServiceNow’s commitment to an AI-first CRM reflects an ambition to overcome the challenges posed by traditional systems, which often operate as mere repositories rather than proactive tools for customer engagement. The shift involves moving away

In an era where digital marketing is constantly evolving, businesses face immense challenges aligning customer acquisition strategies with long-term growth objectives. Traditional metrics, often focused on clicks and initial conversions, miss the mark when evaluating the long-term value and engagement

The evolution of business interactions with customers has transformed drastically over recent years, with companies adopting sophisticated tools to foster more rewarding connections. At the heart of this evolution lies Customer Relationship Management (CRM) systems, integral in revolutionizing how businesses

In a major announcement at the Knowledge 2025 event in Las Vegas, ServiceNow introduced its groundbreaking AI-powered Customer Relationship Management (CRM) system designed to revolutionize the way businesses manage customer interactions. This innovative system promises seamless, end-to-end experiences for customers
Browse Different Divisions






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