
The journey a patient takes through the healthcare system is often a disjointed narrative, told in fragments across clinical charts, billing systems, and communication logs, leaving providers with an incomplete picture of the person they are trying to heal. In

The journey a patient takes through the healthcare system is often a disjointed narrative, told in fragments across clinical charts, billing systems, and communication logs, leaving providers with an incomplete picture of the person they are trying to heal. In

The rapid integration of artificial intelligence into core business systems has created an inflection point for the insurance industry, compelling a move away from legacy processes toward a more dynamic, data-driven, and customer-centric operational model. The emergence of AI-Powered Customer
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In the ever-evolving landscape of the automotive industry, car dealerships constantly seek innovative ways to build and maintain customer loyalty. A growing trend involves data integration, where comprehensive customer insights and analytics drive tailored marketing strategies. This integration seeks to

In an increasingly competitive market, businesses constantly seek innovative strategies to stand out and stay ahead. A compelling approach focuses on merging employee experience (EX) and customer experience (CX) to drive brand success. This fusion creates a powerful synergy, resulting
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In the ever-evolving landscape of the automotive industry, car dealerships constantly seek innovative ways to build and maintain customer loyalty. A growing trend involves data integration, where comprehensive customer insights and analytics drive tailored marketing strategies. This integration seeks to

In today’s fast-paced legal and professional services markets, leveraging customer relationship management (CRM) systems to their full potential is essential for firms aiming to maintain a competitive edge. The recently launched InterAction+™ Cloud API and expanded Partner Network from LexisNexis®

Businesses are increasingly adopting AI-powered customer relationship management (CRM) tools, with platforms like Salesforce leading the way. This marks a significant phase in digital transformation, impacting sectors including retail, healthcare, finance, and public services. Modern CRMs now serve as intelligent

Aisha Amaira is a MarTech expert known for her prowess in merging technology with marketing. Specializing in CRM marketing technology and customer data platforms, she passionately advocates for leveraging innovation to obtain key customer insights. Today, we delve into CRM

Salesforce has introduced the Agentic AI Adoption Blueprint, a comprehensive framework designed to assist businesses navigating the complexities of the agentic AI era. This Blueprint is structured around an Agentic Maturity Model, which comprises four progressive levels of AI maturity:

In an increasingly competitive market, businesses constantly seek innovative strategies to stand out and stay ahead. A compelling approach focuses on merging employee experience (EX) and customer experience (CX) to drive brand success. This fusion creates a powerful synergy, resulting
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