Imagine a world where every interaction a customer has with a brand—whether through social media, a website, or a support call—feels seamless, personal, and perfectly timed. Yet, in today’s complex digital landscape, many businesses still confine customer experience (CX) to
Imagine a world where every interaction a customer has with a brand—whether through social media, a website, or a support call—feels seamless, personal, and perfectly timed. Yet, in today’s complex digital landscape, many businesses still confine customer experience (CX) to
As we dive into the evolving world of marketing technology, I’m thrilled to sit down with Aisha Amaira, a seasoned MarTech expert whose passion for integrating technology into marketing has helped countless businesses unlock powerful customer insights. With her deep
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In today’s highly competitive business environment, managing customer relationships effectively is crucial for success. Customer Relationship Management (CRM) software has become an indispensable tool for businesses, enabling them to efficiently handle interactions, track customer trends, and optimize various customer-related processes
Balancing customer retention and expansion is paramount for the growth of any company. Customer Success Managers (CSMs) play a crucial role in ensuring customers are not only retained but also primed for expansion. Understanding how to foster both elements through
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In today’s highly competitive business environment, managing customer relationships effectively is crucial for success. Customer Relationship Management (CRM) software has become an indispensable tool for businesses, enabling them to efficiently handle interactions, track customer trends, and optimize various customer-related processes
The collaboration between DXC Technology, a renowned global technology services provider, and Parfois Group, a prominent Portuguese fashion brand, marks a significant milestone in enhancing personalized customer experiences. With over 1,000 stores in 67 countries alongside a robust online presence,
Customer engagement has always been a vital component of business success. With the advent of artificial intelligence (AI) in customer relationship management (CRM) systems, this engagement is being taken to new heights. Companies can now interact with customers in more
Deploying customer data platforms (CDPs) presents a myriad of challenges for businesses aiming to unify customer data and enhance marketing efforts. As companies strive to integrate these advanced systems into their operations, they often encounter significant technical and organizational hurdles.
Today, we are joined by Aisha Amaira, a MarTech expert with vast experience in CRM marketing technology and customer data platforms. Aisha is here to share her knowledge on CRM reports and how businesses can leverage these tools to derive
Balancing customer retention and expansion is paramount for the growth of any company. Customer Success Managers (CSMs) play a crucial role in ensuring customers are not only retained but also primed for expansion. Understanding how to foster both elements through
Browse Different Divisions
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