Imagine a world where every interaction a customer has with a brand—whether through social media, a website, or a support call—feels seamless, personal, and perfectly timed. Yet, in today’s complex digital landscape, many businesses still confine customer experience (CX) to
Imagine a world where every interaction a customer has with a brand—whether through social media, a website, or a support call—feels seamless, personal, and perfectly timed. Yet, in today’s complex digital landscape, many businesses still confine customer experience (CX) to
As we dive into the evolving world of marketing technology, I’m thrilled to sit down with Aisha Amaira, a seasoned MarTech expert whose passion for integrating technology into marketing has helped countless businesses unlock powerful customer insights. With her deep
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A recent survey by Gartner highlights significant trends in the finance sector’s technology adoption, emphasizing CRM technology, cloud ERP, and analytics and business intelligence (ABI) tools as the most valued. The survey, conducted in October 2024, underscores these technologies’ importance
The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management strategies. Companies globally are striving to harness CDPs to unify and leverage vital customer data effectively. The question now facing
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A recent survey by Gartner highlights significant trends in the finance sector’s technology adoption, emphasizing CRM technology, cloud ERP, and analytics and business intelligence (ABI) tools as the most valued. The survey, conducted in October 2024, underscores these technologies’ importance
The competition between ServiceNow and Salesforce within the Customer Relationship Management (CRM) sector has intensified, sparking significant interest and speculation about which company will emerge as the industry leader. Initially, CRM systems primarily supported sales and marketing, but they have
The UK mortgage market is undergoing a notable transformation, with a heightened focus on customer retention driven by technological advancements. As competition intensifies and lending volumes decrease, lenders are increasingly prioritizing strategies to retain their existing customer base. This dynamic
The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of
Riverty, a renowned global fintech company, was grappling with numerous inefficiencies in their CRM system. Faced with fragmented activities, slow processes, and underutilized functionalities, the company sought an innovative solution. Enter Capgemini Invent, armed with the latest AI technologies from
The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management strategies. Companies globally are striving to harness CDPs to unify and leverage vital customer data effectively. The question now facing
Browse Different Divisions
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