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Customer Data Management

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Will ServiceNow or Salesforce Dominate the Future of Enterprise CRM?
March 24, 2025
Will ServiceNow or Salesforce Dominate the Future of Enterprise CRM?

The competition between ServiceNow and Salesforce within the Customer Relationship Management (CRM) sector has intensified, sparking significant interest and speculation about which company will emerge as the industry leader. Initially, CRM systems primarily supported sales and marketing, but they have

Technological Advancements Drive Customer Retention in UK Mortgage Market
March 21, 2025
Technological Advancements Drive Customer Retention in UK Mortgage Market

The UK mortgage market is undergoing a notable transformation, with a heightened focus on customer retention driven by technological advancements. As competition intensifies and lending volumes decrease, lenders are increasingly prioritizing strategies to retain their existing customer base. This dynamic

How Is AI Revolutionizing Enterprise Data Management in 2025?
March 21, 2025
How Is AI Revolutionizing Enterprise Data Management in 2025?

The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of

How Did AI Enhance Riverty’s CRM with Microsoft Copilot for Sales?
March 21, 2025
How Did AI Enhance Riverty’s CRM with Microsoft Copilot for Sales?

Riverty, a renowned global fintech company, was grappling with numerous inefficiencies in their CRM system. Faced with fragmented activities, slow processes, and underutilized functionalities, the company sought an innovative solution. Enter Capgemini Invent, armed with the latest AI technologies from

Is Your Organization Ready for the Future of Customer Data Platforms?
March 20, 2025
Is Your Organization Ready for the Future of Customer Data Platforms?

The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management strategies. Companies globally are striving to harness CDPs to unify and leverage vital customer data effectively. The question now facing

Best CRM Software for 2025: Expert Picks for Businesses of All Sizes
March 20, 2025
Best CRM Software for 2025: Expert Picks for Businesses of All Sizes

In today’s highly competitive business environment, managing customer relationships effectively is crucial for success. Customer Relationship Management (CRM) software has become an indispensable tool for businesses, enabling them to efficiently handle interactions, track customer trends, and optimize various customer-related processes

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Will ServiceNow or Salesforce Dominate the Future of Enterprise CRM?
March 24, 2025
Will ServiceNow or Salesforce Dominate the Future of Enterprise CRM?

The competition between ServiceNow and Salesforce within the Customer Relationship Management (CRM) sector has intensified, sparking significant interest and speculation about which company will emerge as the industry leader. Initially, CRM systems primarily supported sales and marketing, but they have

Technological Advancements Drive Customer Retention in UK Mortgage Market
March 21, 2025
Technological Advancements Drive Customer Retention in UK Mortgage Market

The UK mortgage market is undergoing a notable transformation, with a heightened focus on customer retention driven by technological advancements. As competition intensifies and lending volumes decrease, lenders are increasingly prioritizing strategies to retain their existing customer base. This dynamic

How Is AI Revolutionizing Enterprise Data Management in 2025?
March 21, 2025
How Is AI Revolutionizing Enterprise Data Management in 2025?

The landscape of enterprise data management is undergoing dramatic transformations, largely fueled by advancements in Artificial Intelligence (AI). These changes are not just shifts in technology but represent a fundamental rethinking of how organizations handle and leverage vast amounts of

How Did AI Enhance Riverty’s CRM with Microsoft Copilot for Sales?
March 21, 2025
How Did AI Enhance Riverty’s CRM with Microsoft Copilot for Sales?

Riverty, a renowned global fintech company, was grappling with numerous inefficiencies in their CRM system. Faced with fragmented activities, slow processes, and underutilized functionalities, the company sought an innovative solution. Enter Capgemini Invent, armed with the latest AI technologies from

Is Your Organization Ready for the Future of Customer Data Platforms?
March 20, 2025
Is Your Organization Ready for the Future of Customer Data Platforms?

The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management strategies. Companies globally are striving to harness CDPs to unify and leverage vital customer data effectively. The question now facing

Best CRM Software for 2025: Expert Picks for Businesses of All Sizes
March 20, 2025
Best CRM Software for 2025: Expert Picks for Businesses of All Sizes

In today’s highly competitive business environment, managing customer relationships effectively is crucial for success. Customer Relationship Management (CRM) software has become an indispensable tool for businesses, enabling them to efficiently handle interactions, track customer trends, and optimize various customer-related processes

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