
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
Deeper Sections Await

The success of any business lies in keeping its customers happy and satisfied. One key component of customer satisfaction is regular communication. This is where text messaging comes in, offering an easy approach to fostering customer relationships and building loyalty.

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in innovative ways. As a result, vendors are increasingly collecting and analyzing zero- and first-party data to build better brand loyalty
Browse Different Divisions

The success of any business lies in keeping its customers happy and satisfied. One key component of customer satisfaction is regular communication. This is where text messaging comes in, offering an easy approach to fostering customer relationships and building loyalty.

Measuring employee and company performance is critical to the success of any business. Key performance indicators (KPIs) are effective tools used to track and measure progress towards business goals. In the field of customer support, KPIs can help businesses identify

Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach new customers and promote their products or services. Choosing the right keywords

Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration

With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These updates aim to provide more levers for improved performance and effective audience

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in innovative ways. As a result, vendors are increasingly collecting and analyzing zero- and first-party data to build better brand loyalty
Browse Different Divisions






Uncover What’s Next
B2BDaily uses cookies to personalize your experience on our website. By continuing to use this site, you agree to our Cookie Policy