
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Building strong client connections is an essential aspect of business success. Without strong relationships with your customers, your business is likely to struggle. Excellent customer service is one of the ways to achieve this, and this article will provide tips

The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an
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Building strong client connections is an essential aspect of business success. Without strong relationships with your customers, your business is likely to struggle. Excellent customer service is one of the ways to achieve this, and this article will provide tips

When it comes to running a successful business, there’s perhaps nothing more important than customer satisfaction. And at the heart of any customer service operation is the contact center. Over the years, customer expectations have evolved, and with them, the

In the world of customer service, treating every group as VIP is essential for success. Customers want to feel valued and appreciated, no matter who they are or what their needs may be. In this article, we will explore the

Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a

In today’s digital landscape, customer engagement is key to a brand’s success. In order to engage customers, brands must explore and leverage all possible channels. One of the most popular messaging channels is WhatsApp. Recognizing the importance of engaging customers

The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an
Browse Different Divisions




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