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The Importance of Using KPIs
March 20, 2023
The Importance of Using KPIs

Measuring employee and company performance is critical to the success of any business. Key performance indicators (KPIs) are effective tools used to track and measure progress towards business goals. In the field of customer support, KPIs can help businesses identify

“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”
March 15, 2023
“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”

Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach new customers and promote their products or services. Choosing the right keywords

Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape
March 15, 2023
Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape

Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration

Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands
March 14, 2023
Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands

With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These updates aim to provide more levers for improved performance and effective audience

Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights
March 13, 2023
Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights

Voice of Customer (VoC) tools are an essential part of any business that seeks to understand and meet the needs of its customers. These tools allow businesses to collect and analyze feedback directly from customers, which can be used to

The Significance of Personalization and Data Quality in Modern Data Collection and Analysis
March 13, 2023
The Significance of Personalization and Data Quality in Modern Data Collection and Analysis

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in innovative ways. As a result, vendors are increasingly collecting and analyzing zero- and first-party data to build better brand loyalty

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The Importance of Using KPIs
March 20, 2023
The Importance of Using KPIs

Measuring employee and company performance is critical to the success of any business. Key performance indicators (KPIs) are effective tools used to track and measure progress towards business goals. In the field of customer support, KPIs can help businesses identify

“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”
March 15, 2023
“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”

Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach new customers and promote their products or services. Choosing the right keywords

Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape
March 15, 2023
Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape

Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration

Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands
March 14, 2023
Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands

With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These updates aim to provide more levers for improved performance and effective audience

Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights
March 13, 2023
Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights

Voice of Customer (VoC) tools are an essential part of any business that seeks to understand and meet the needs of its customers. These tools allow businesses to collect and analyze feedback directly from customers, which can be used to

The Significance of Personalization and Data Quality in Modern Data Collection and Analysis
March 13, 2023
The Significance of Personalization and Data Quality in Modern Data Collection and Analysis

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in innovative ways. As a result, vendors are increasingly collecting and analyzing zero- and first-party data to build better brand loyalty

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