
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Customer relationship management (CRM) is vital to the success of any business, as it involves managing interactions with customers, clients, and potential customers. While some might assume that CRM requires a lot of coding, the truth is that the majority

In recent years, data collection has become a crucial aspect of businesses, especially with the ongoing digital revolution. Companies collect data on their customers by analyzing purchasing behavior, online browsing habits, and social media activity, among other things. Big data
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Customer relationship management (CRM) is vital to the success of any business, as it involves managing interactions with customers, clients, and potential customers. While some might assume that CRM requires a lot of coding, the truth is that the majority

In the world of marketing, data has become the lifeblood of every organization’s operations. Marketers are continuously looking for ways to acquire customer data, especially first-party data, which has been proven to be the most valuable kind. But how should

In today’s highly competitive business world, sales success is paramount for the survival of any business. To achieve success in sales, having a well-organized sales process is important. This is where the importance of Customer Relationship Management (CRM) dashboards comes

Artificial Intelligence (AI) is transforming the way businesses operate, and some of the first product categories to be impacted are Customer Relationship Management (CRM) systems. Recent announcements from Microsoft and Salesforce on their AI-dependent software offerings have marked the beginning

In recent years, there has been a rise in the use of machines in various sectors of the economy. One of these sectors is customer service, where machines are gradually being introduced to interact with customers. The emergence of machine

In recent years, data collection has become a crucial aspect of businesses, especially with the ongoing digital revolution. Companies collect data on their customers by analyzing purchasing behavior, online browsing habits, and social media activity, among other things. Big data
Browse Different Divisions




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