
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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SugarCRM has unveiled the latest version of its Sugar Enterprise+ platform, which includes powerful user experience (UX) improvements designed to help sales teams increase efficiency, shorten sales cycles, and ultimately drive revenue growth. SugarCRM’s focus on UX is part of

With an increasingly competitive business landscape, it has become essential for businesses to leverage customer relationship management (CRM) tools to develop competitive advantages. However, with the multitude of CRM options and varying functionalities, it can be challenging to assess the
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SugarCRM has unveiled the latest version of its Sugar Enterprise+ platform, which includes powerful user experience (UX) improvements designed to help sales teams increase efficiency, shorten sales cycles, and ultimately drive revenue growth. SugarCRM’s focus on UX is part of

Sales teams are the backbone of a business, and the success of a sales team depends on a realistic approach towards achieving sales targets through consistent effort and diligent tracking. Organizations use various systems to track sales activities, including customer
Community banks often face unique challenges when choosing a customer relationship management (CRM) system. Unlike larger institutions that have the leverage and resources to fully customize their systems, community banks and credit unions must consider their unique needs, resources, and
In today’s competitive business world, customer relationship management (CRM) is essential for every company. It helps businesses track and analyze customer interactions, manage their sales pipeline, and increase revenue. The market is flooded with several CRM software options, and choosing

Data is a vital component in scaling enterprise operations. With data analytics and insights, companies can make more informed decisions, improve product offerings, and deliver personalized experiences to customers. However, despite having huge volumes of data, many large enterprises lack

With an increasingly competitive business landscape, it has become essential for businesses to leverage customer relationship management (CRM) tools to develop competitive advantages. However, with the multitude of CRM options and varying functionalities, it can be challenging to assess the
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