
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Customer Relationship Management (CRM) is an essential tool for businesses that aim to keep their customers happy and engaged. The CRM Value Chain (CRM VC) was developed to demystify, characterize, and conceptualize CRM. The first two articles of this series
Salesforce is one of the leading cloud computing and customer relationship management (CRM) platforms, trusted by companies worldwide. It has always been at the forefront of innovation, incorporating the latest technologies to enhance the customer experience. The latest addition to
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Customer Relationship Management (CRM) is an essential tool for businesses that aim to keep their customers happy and engaged. The CRM Value Chain (CRM VC) was developed to demystify, characterize, and conceptualize CRM. The first two articles of this series

The business landscape in Sri Lanka has become increasingly competitive in recent years, and companies are recognizing the importance of customer experience (CX) in retaining customers. CRM companies in Sri Lanka have realized the role of CX and the need

In today’s business landscape, organizations have come to realize that customer data is crucial for the success of their business. It provides valuable insights into their customers’ behavior, preferences, and needs. Companies that can effectively manage and analyze customer data

Customer data security and privacy are critical components of any organization’s success. The reputation and trust of a business depend on its ability to secure customer data and maintain the privacy of their personal information. With the increasing number of

In today’s data-driven world, organizations of all sizes are collecting and analyzing data to gain valuable insights into their customers and business operations. However, managing this data effectively can be a challenging endeavor. To that end, organizations often utilize technologies
Salesforce is one of the leading cloud computing and customer relationship management (CRM) platforms, trusted by companies worldwide. It has always been at the forefront of innovation, incorporating the latest technologies to enhance the customer experience. The latest addition to
Browse Different Divisions






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