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Understanding the CRM Value Chain: Enablers for Driving Customer Profitability
May 25, 2023
Understanding the CRM Value Chain: Enablers for Driving Customer Profitability

Customer Relationship Management (CRM) is an essential tool for businesses that aim to keep their customers happy and engaged. The CRM Value Chain (CRM VC) was developed to demystify, characterize, and conceptualize CRM. The first two articles of this series

Unifying Sales and Marketing Force: The Power of CRM and Marketing Automation Integration
May 24, 2023
Unifying Sales and Marketing Force: The Power of CRM and Marketing Automation Integration

The business landscape in Sri Lanka has become increasingly competitive in recent years, and companies are recognizing the importance of customer experience (CX) in retaining customers. CRM companies in Sri Lanka have realized the role of CX and the need

Unlocking the Power of Data: Composable Customer Data Platforms for Seamless Data Management and Enhanced Customer Experiences
May 21, 2023
Unlocking the Power of Data: Composable Customer Data Platforms for Seamless Data Management and Enhanced Customer Experiences

In today’s business landscape, organizations have come to realize that customer data is crucial for the success of their business. It provides valuable insights into their customers’ behavior, preferences, and needs. Companies that can effectively manage and analyze customer data

Best Practices for Ensuring Customer Data Security and Privacy
May 19, 2023
Best Practices for Ensuring Customer Data Security and Privacy

Customer data security and privacy are critical components of any organization’s success. The reputation and trust of a business depend on its ability to secure customer data and maintain the privacy of their personal information. With the increasing number of

Navigating the Data Management Maze: CDPs vs CDWs and Making the Right Choice for Your Business
May 18, 2023
Navigating the Data Management Maze: CDPs vs CDWs and Making the Right Choice for Your Business

In today’s data-driven world, organizations of all sizes are collecting and analyzing data to gain valuable insights into their customers and business operations. However, managing this data effectively can be a challenging endeavor. To that end, organizations often utilize technologies

Unifying the CRM Landscape: How Salesforce’s Generative AI Innovations Reinvent Customer Experience
May 17, 2023
Unifying the CRM Landscape: How Salesforce’s Generative AI Innovations Reinvent Customer Experience

Salesforce is one of the leading cloud computing and customer relationship management (CRM) platforms, trusted by companies worldwide. It has always been at the forefront of innovation, incorporating the latest technologies to enhance the customer experience. The latest addition to

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Understanding the CRM Value Chain: Enablers for Driving Customer Profitability
May 25, 2023
Understanding the CRM Value Chain: Enablers for Driving Customer Profitability

Customer Relationship Management (CRM) is an essential tool for businesses that aim to keep their customers happy and engaged. The CRM Value Chain (CRM VC) was developed to demystify, characterize, and conceptualize CRM. The first two articles of this series

Unifying Sales and Marketing Force: The Power of CRM and Marketing Automation Integration
May 24, 2023
Unifying Sales and Marketing Force: The Power of CRM and Marketing Automation Integration

The business landscape in Sri Lanka has become increasingly competitive in recent years, and companies are recognizing the importance of customer experience (CX) in retaining customers. CRM companies in Sri Lanka have realized the role of CX and the need

Unlocking the Power of Data: Composable Customer Data Platforms for Seamless Data Management and Enhanced Customer Experiences
May 21, 2023
Unlocking the Power of Data: Composable Customer Data Platforms for Seamless Data Management and Enhanced Customer Experiences

In today’s business landscape, organizations have come to realize that customer data is crucial for the success of their business. It provides valuable insights into their customers’ behavior, preferences, and needs. Companies that can effectively manage and analyze customer data

Best Practices for Ensuring Customer Data Security and Privacy
May 19, 2023
Best Practices for Ensuring Customer Data Security and Privacy

Customer data security and privacy are critical components of any organization’s success. The reputation and trust of a business depend on its ability to secure customer data and maintain the privacy of their personal information. With the increasing number of

Navigating the Data Management Maze: CDPs vs CDWs and Making the Right Choice for Your Business
May 18, 2023
Navigating the Data Management Maze: CDPs vs CDWs and Making the Right Choice for Your Business

In today’s data-driven world, organizations of all sizes are collecting and analyzing data to gain valuable insights into their customers and business operations. However, managing this data effectively can be a challenging endeavor. To that end, organizations often utilize technologies

Unifying the CRM Landscape: How Salesforce’s Generative AI Innovations Reinvent Customer Experience
May 17, 2023
Unifying the CRM Landscape: How Salesforce’s Generative AI Innovations Reinvent Customer Experience

Salesforce is one of the leading cloud computing and customer relationship management (CRM) platforms, trusted by companies worldwide. It has always been at the forefront of innovation, incorporating the latest technologies to enhance the customer experience. The latest addition to

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