
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s digitally-driven world, businesses are increasingly relying on data and technology to enhance customer experience, increase sales and profitability, and streamline their operations. For retailers, in particular, selecting the right Customer Relationship Management (CRM) software can make a significant

Customer relationship management (CRM) systems play a vital role in businesses of all sizes, facilitating customer engagement, tracking sales and marketing efforts, and improving overall efficiency. As businesses grow and expand, their CRM systems must be able to handle increased
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In today’s digitally-driven world, businesses are increasingly relying on data and technology to enhance customer experience, increase sales and profitability, and streamline their operations. For retailers, in particular, selecting the right Customer Relationship Management (CRM) software can make a significant

Personalized customer interactions are at the forefront of a successful business. Customers have come to expect tailored experiences that align with their preferences, and the companies that can deliver on these expectations have a competitive edge. This is where a

As the digital marketing landscape continues to evolve, businesses are facing new challenges in effectively reaching their target customers and engaging them through personalized messaging. One of the biggest obstacles to achieving this goal is the decline of third-party cookies

In today’s highly competitive market, businesses need to establish long-lasting and profitable customer relationships to stay ahead of the game. However, acquiring customers is only one part of the equation. The real challenge is retaining them with a solid customer

Salesforce, a leading customer relationship management (CRM) platform, unveiled its latest generative AI capabilities to improve customer experience (CX) personalization at its annual conference – Connections. The new tools include the integration of Marketing GPT and Commerce GPT with real-time

Customer relationship management (CRM) systems play a vital role in businesses of all sizes, facilitating customer engagement, tracking sales and marketing efforts, and improving overall efficiency. As businesses grow and expand, their CRM systems must be able to handle increased
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