Customer Data Management

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Unlocking CRM Potential: Overcoming Underutilization Challenges

In today’s dynamic business landscape, Customer Relationship Management (CRM) systems are pivotal to sustaining competitive advantages and fostering growth. Yet, a staggering number of mid-market businesses struggle to fully harness the potential capabilities of these systems. A recent report sheds

Salesforce Buys Informatica for $8B to Boost Data and AI Strategy

The tech industry frequently witnesses seismic shifts, but few moves carry as much transformative potential as Salesforce’s recent acquisition of Informatica for $8 billion. As companies compete for technological dominance, this strategic purchase underscores Salesforce’s commitment to advancing its data

Optimizing CRM Systems for Charity Fundraising Success

CRM Revolution: Driving Business Strategy and Ethical Practices

In today’s rapidly evolving business environment, Customer Relationship Management (CRM) systems have captured a pivotal role, transforming basic digital tools into sophisticated strategic assets essential for driving growth and fostering sustainable practices. Their evolution marks a paradigm shift, where technology’s

Salesforce Buys Informatica for $8B to Boost Data and AI Strategy

The tech industry frequently witnesses seismic shifts, but few moves carry as much transformative potential as Salesforce’s recent acquisition of Informatica for $8 billion. As companies compete for technological dominance, this strategic purchase underscores Salesforce’s commitment to advancing its data

Salesforce’s Earnings Projections and Stock Influence

Unlocking CRM Potential: Overcoming Underutilization Challenges

In today’s dynamic business landscape, Customer Relationship Management (CRM) systems are pivotal to sustaining competitive advantages and fostering growth. Yet, a staggering number of mid-market businesses struggle to fully harness the potential capabilities of these systems. A recent report sheds

Optimizing CRM Systems for Charity Fundraising Success

CRM Revolution: Driving Business Strategy and Ethical Practices

In today’s rapidly evolving business environment, Customer Relationship Management (CRM) systems have captured a pivotal role, transforming basic digital tools into sophisticated strategic assets essential for driving growth and fostering sustainable practices. Their evolution marks a paradigm shift, where technology’s

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JB Hi-Fi Enhances Customer Data Strategy with Amperity Partnership

JB Hi-Fi, Australia’s largest consumer electronics retailer, has announced a strategic partnership with Amperity, a leading AI-powered Lakehouse Customer Data Platform (CDP). This collaboration is aimed at bolstering JB Hi-Fi’s first-party data strategy to improve customer insights, enhance engagement, and

December 9, 2024

Salesforce Communities Vulnerability Exposes Sensitive Customer Data

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Salesforce Buys Informatica for $8B to Boost Data and AI Strategy

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All Customer Data Management News

What Challenges Do Businesses Face When Deploying CDPs?

Deploying customer data platforms (CDPs) presents a myriad of challenges for businesses aiming to unify customer data and enhance marketing efforts. As companies strive to integrate these advanced systems into their operations, they often encounter significant technical and organizational hurdles.

How Do CRM Reports Drive Data-Driven Growth and Customer Insights?

Today, we are joined by Aisha Amaira, a MarTech expert with vast experience in CRM marketing technology and customer data platforms. Aisha is here to share her knowledge on CRM reports and how businesses can leverage these tools to derive

How Can CSMs Balance Customer Retention and Expansion for Growth?

Balancing customer retention and expansion is paramount for the growth of any company. Customer Success Managers (CSMs) play a crucial role in ensuring customers are not only retained but also primed for expansion. Understanding how to foster both elements through

Salesforce to Invest $1B in Singapore for AI and Digital Transformation

Salesforce, widely acknowledged as the world’s leading AI CRM company, has announced an ambitious investment of USD $1 billion in Singapore over the next five years. This strategic investment is significant as it reinforces Salesforce’s longstanding commitment to accelerating digital

Dun & Bradstreet Launches D&B ID Graph Plus for Enhanced Marketing Campaigns

In a move poised to revolutionize marketing efforts across various industries, Dun & Bradstreet (D&B), a globally recognized leader in business decisioning data and analytics, has unveiled D&B ID Graph Plus. This advanced identity solution integrates consumer insights with comprehensive

FMAS:25 and B2Core CRM: Innovating Africa’s Financial Markets

The financial markets in Africa are undergoing significant transformation, marked by the advent of new technologies and platforms. This dynamic landscape is rapidly evolving, driven by two key initiatives: FMAS:25 and B2Core CRM by B2Broker. As these entities foster innovation

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What Challenges Do Businesses Face When Deploying CDPs?

Deploying customer data platforms (CDPs) presents a myriad of challenges for businesses aiming to unify customer data and enhance marketing efforts. As companies strive to integrate these advanced systems into their operations, they often encounter significant technical and organizational hurdles.

How Do CRM Reports Drive Data-Driven Growth and Customer Insights?

Today, we are joined by Aisha Amaira, a MarTech expert with vast experience in CRM marketing technology and customer data platforms. Aisha is here to share her knowledge on CRM reports and how businesses can leverage these tools to derive

How Can CSMs Balance Customer Retention and Expansion for Growth?

Balancing customer retention and expansion is paramount for the growth of any company. Customer Success Managers (CSMs) play a crucial role in ensuring customers are not only retained but also primed for expansion. Understanding how to foster both elements through

Salesforce to Invest $1B in Singapore for AI and Digital Transformation

Salesforce, widely acknowledged as the world’s leading AI CRM company, has announced an ambitious investment of USD $1 billion in Singapore over the next five years. This strategic investment is significant as it reinforces Salesforce’s longstanding commitment to accelerating digital

Dun & Bradstreet Launches D&B ID Graph Plus for Enhanced Marketing Campaigns

In a move poised to revolutionize marketing efforts across various industries, Dun & Bradstreet (D&B), a globally recognized leader in business decisioning data and analytics, has unveiled D&B ID Graph Plus. This advanced identity solution integrates consumer insights with comprehensive

FMAS:25 and B2Core CRM: Innovating Africa’s Financial Markets

The financial markets in Africa are undergoing significant transformation, marked by the advent of new technologies and platforms. This dynamic landscape is rapidly evolving, driven by two key initiatives: FMAS:25 and B2Core CRM by B2Broker. As these entities foster innovation

Browse out different divisions

Browse Different Divisions

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How Can Financial Institutions Boost Engagement with Data?

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AI-Driven CRM Solution Revolutionizes Latin American iGaming

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The expanded partnership between Qualtrics, a leader in experience management (XM), and Lumen, a global technology and telecommunications company, is poised to elevate Lumen’s customer and employee experience programs significantly. By integrating the Qualtrics XM® for Customer Experience suite and

Will AI-Powered CRM Software Revolutionize Businesses by 2025?

The London Daily News explores the anticipated transformation of Customer Relationship Management (CRM) software with the integration of Artificial Intelligence (AI) by 2025. CRM systems have become vital for managing customer interactions, automating business processes, and enhancing overall operations. As

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