
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s hyperconnected world, successful businesses understand the importance of building strong and lasting relationships with their customers. Customer Relationship Management (CRM) has emerged as a pivotal strategy, enabling organizations to engage, understand, and meet customer needs more effectively. As

In today’s highly competitive business landscape, staying ahead of the competition requires a deep understanding of your customers and the ability to effectively manage your interactions and relationships with them. The more information you have on your audience in the
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In today’s hyperconnected world, successful businesses understand the importance of building strong and lasting relationships with their customers. Customer Relationship Management (CRM) has emerged as a pivotal strategy, enabling organizations to engage, understand, and meet customer needs more effectively. As

In today’s data-driven world, customer data platforms (CDPs) play a pivotal role in helping businesses gain a comprehensive understanding of their customers. The integration of artificial intelligence (AI) into CDPs has taken their capabilities to new heights, further amplifying the

Tealium, a trusted independent customer data platform (CDP) provider, has recently unveiled a distribution agreement with Amazon Web Services (AWS) aimed at expediting the adoption of customer data solutions in the Brazilian market. This collaboration is expected to strengthen Tealium’s

In today’s fast-paced business landscape, sales teams are constantly looking for ways to respond faster to customer behavior. To address this need, CRM giant Salesforce has unveiled a range of new tools designed to empower sales teams and enhance collaboration.

In today’s digital age, businesses are inundated with vast volumes of data pouring in from various sources. The problem? These massive amounts of data aren’t always easy to thoroughly ingest, analyse, and leverage. Fortunately, there is a solution – the

In today’s highly competitive business landscape, staying ahead of the competition requires a deep understanding of your customers and the ability to effectively manage your interactions and relationships with them. The more information you have on your audience in the
Browse Different Divisions




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