
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In the fast-paced world of digital marketing, staying competitive means harnessing the power of data and utilizing advanced technologies like artificial intelligence (AI). AI-driven segments have emerged as game-changers, outperforming standard segments by up to 42% in recent head-to-head tests.

In the fast-paced world of advertising, staying ahead of the curve requires not just understanding the challenges but finding innovative solutions that can adapt and evolve. Advertiser’s CDP (Customer Data Platform) is one such solution that empowers advertisers to navigate
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In the fast-paced world of digital marketing, staying competitive means harnessing the power of data and utilizing advanced technologies like artificial intelligence (AI). AI-driven segments have emerged as game-changers, outperforming standard segments by up to 42% in recent head-to-head tests.

In today’s data-driven business landscape, having access to accurate and comprehensive customer data is crucial for making informed decisions and driving growth. Distil, an AI-led customer data platform, aims to revolutionize the way businesses utilize their data. In this article,

In the ever-evolving world of CRM, HubSpot has introduced a game-changer: custom CRM cards. These cards offer businesses the ability to display custom information from external systems or even provide extra functionality within HubSpot. This article explores the purpose, adaptability,
In today’s fast-paced digital landscape, AI-driven segmentation and data science have become instrumental in maximizing marketing efforts and enhancing customer experiences. As organizations strive to deliver personalized and targeted campaigns, harnessing the potential of AI in composable customer data platforms

At the heart of every successful business lies a robust CRM (Customer Relationship Management) system. While off-the-shelf CRM solutions may offer some standard features, they often fall short of meeting the unique requirements of businesses. This is where bespoke CRM

In the fast-paced world of advertising, staying ahead of the curve requires not just understanding the challenges but finding innovative solutions that can adapt and evolve. Advertiser’s CDP (Customer Data Platform) is one such solution that empowers advertisers to navigate
Browse Different Divisions






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