
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s data-driven marketing landscape, Customer Data Platforms (CDPs) have become essential tools for businesses to gather, organize, and activate customer data. With the promise of real-time capabilities, CDPs offer marketers the potential to make timely and effective data-driven decisions.

In a move aimed at helping marketers streamline their campaign building processes and enhance prospecting capabilities, leading CRM vendor HubSpot recently introduced two powerful features: Campaign Assistant and an integration with LinkedIn Sales Navigator. With Campaign Assistant, marketers can now
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In today’s data-driven marketing landscape, Customer Data Platforms (CDPs) have become essential tools for businesses to gather, organize, and activate customer data. With the promise of real-time capabilities, CDPs offer marketers the potential to make timely and effective data-driven decisions.

In today’s rapidly evolving digital landscape, businesses are increasingly recognizing the importance of effectively managing customer data to drive personalized marketing experiences. Customer Data Platforms (CDPs) have emerged as powerful solutions, providing the capabilities to centralize, analyze, and activate customer

In today’s digital age, insurance companies are leveraging the power of artificial intelligence (AI) to enhance their customer relationship management (CRM) systems. With AI algorithms at their disposal, these CRM systems are revolutionizing the way insurance companies interact with customers,

In today’s highly competitive travel industry, creating personalized customer experiences is essential for driving revenue growth. Recognizing this, Virgin Atlantic has partnered with Amperity, a leading customer data platform (CDP), to unify, manage, and activate their vast amount of customer

In today’s highly competitive market, customer satisfaction has emerged as a key determinant of business success. The more satisfied your customers are, the more likely they are to become loyal patrons and advocates for your brand. This article will delve

In a move aimed at helping marketers streamline their campaign building processes and enhance prospecting capabilities, leading CRM vendor HubSpot recently introduced two powerful features: Campaign Assistant and an integration with LinkedIn Sales Navigator. With Campaign Assistant, marketers can now
Browse Different Divisions



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