
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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The Twilio Segment’s 2023 Growth Report reveals some fascinating insights into the growing adoption of artificial intelligence (AI) in the field of marketing. Based on a study of 2,450 business leaders, this report sheds light on the current usage of
In today’s technologically advanced world, artificial intelligence (AI) continues to revolutionize various industries. One of the latest advancements in AI is genAI, a cutting-edge technology that can digest and learn from all types of customer interactions, including phone conversations, emails,
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The Twilio Segment’s 2023 Growth Report reveals some fascinating insights into the growing adoption of artificial intelligence (AI) in the field of marketing. Based on a study of 2,450 business leaders, this report sheds light on the current usage of

In today’s data-driven business landscape, anomaly detection for CRM (Customer Relationship Management) data is gaining increasing importance. With the increasing complexity and volume of data, it becomes crucial to monitor any unusual behavior in production data and proactively identify the

In today’s digital landscape, marketers and advertisers are facing significant challenges with the impending phasing out of third-party cookies. The drastic shift towards user privacy and increased browser restrictions has necessitated the need for alternative approaches to advertising. Fortunately, the

In today’s digital age, businesses are striving to create personalized and impactful marketing campaigns that resonate with their target audience. This challenge is where Customer Data Platforms (CDPs) come into play. A CDP is a technology solution that enables businesses

In the evolving world of digital advertising, Yahoo Advertising has announced a strategic integration with Twilio Segment Customer Data Platform (CDP). This collaboration aims to empower advertisers to expand their reach and enhance relevance without relying on third-party cookies. As
In today’s technologically advanced world, artificial intelligence (AI) continues to revolutionize various industries. One of the latest advancements in AI is genAI, a cutting-edge technology that can digest and learn from all types of customer interactions, including phone conversations, emails,
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