
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Salesforce, a global leader in cloud-based solutions, announced improved business performance during its third fiscal quarter. The company’s Chairman and CEO, Marc Benioff, highlighted the significance of the midyear rebrand of its hyperscale Data Cloud and multicloud services during the

In today’s competitive business landscape, customer relationship management (CRM) has emerged as a powerful tool that enables businesses to streamline their processes, enhance customer satisfaction, and ultimately drive profits. In this article, we will explore the importance of CRM in
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Salesforce, a global leader in cloud-based solutions, announced improved business performance during its third fiscal quarter. The company’s Chairman and CEO, Marc Benioff, highlighted the significance of the midyear rebrand of its hyperscale Data Cloud and multicloud services during the
Amperity, a leading provider of advanced audience and customer data management solutions, has recently achieved an important milestone by being awarded the AWS Advertising and Marketing Technology Competency. This recognition showcases Amperity’s expertise in enhancing audience and customer data management
mParticle, the AI-powered Customer Data Platform, announced today that it has successfully achieved the prestigious Amazon Web Services (AWS) Advertising and Marketing Technology Competency. This recognition highlights mParticle’s expertise in delivering innovative software solutions that empower advertisers and marketers to

Salesforce Einstein has revolutionized the field of customer relationship management (CRM) by offering advanced Generative AI capabilities. This technology has transformed the way businesses engage with customers and make data-driven decisions. With its powerful AI-generated content, Salesforce Einstein has become

Unleashing the potential of customer data infrastructure is becoming increasingly vital for businesses seeking to enhance customer experiences. Nissan Motor Co., Ltd. recognizes the importance of a comprehensive 360-degree view of customers and has launched a strategic project to strengthen

In today’s competitive business landscape, customer relationship management (CRM) has emerged as a powerful tool that enables businesses to streamline their processes, enhance customer satisfaction, and ultimately drive profits. In this article, we will explore the importance of CRM in
Browse Different Divisions




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