
For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights
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In today’s digital age, businesses are inundated with an overwhelming amount of customer data. Unlocking the potential of this data and transforming it into actionable insights is no easy task. Fortunately, this is where Customer Data Platforms (CDPs) come into

Unleashing the potential of customer data infrastructure is becoming increasingly vital for businesses seeking to enhance customer experiences. Nissan Motor Co., Ltd. recognizes the importance of a comprehensive 360-degree view of customers and has launched a strategic project to strengthen
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In today’s digital age, businesses are inundated with an overwhelming amount of customer data. Unlocking the potential of this data and transforming it into actionable insights is no easy task. Fortunately, this is where Customer Data Platforms (CDPs) come into

Salesforce, a global leader in cloud-based solutions, announced improved business performance during its third fiscal quarter. The company’s Chairman and CEO, Marc Benioff, highlighted the significance of the midyear rebrand of its hyperscale Data Cloud and multicloud services during the
Amperity, a leading provider of advanced audience and customer data management solutions, has recently achieved an important milestone by being awarded the AWS Advertising and Marketing Technology Competency. This recognition showcases Amperity’s expertise in enhancing audience and customer data management
mParticle, the AI-powered Customer Data Platform, announced today that it has successfully achieved the prestigious Amazon Web Services (AWS) Advertising and Marketing Technology Competency. This recognition highlights mParticle’s expertise in delivering innovative software solutions that empower advertisers and marketers to

Salesforce Einstein has revolutionized the field of customer relationship management (CRM) by offering advanced Generative AI capabilities. This technology has transformed the way businesses engage with customers and make data-driven decisions. With its powerful AI-generated content, Salesforce Einstein has become

Unleashing the potential of customer data infrastructure is becoming increasingly vital for businesses seeking to enhance customer experiences. Nissan Motor Co., Ltd. recognizes the importance of a comprehensive 360-degree view of customers and has launched a strategic project to strengthen
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