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Mastering First-Party Data: From Collection to Conversion for Enhanced Marketing Strategies
December 6, 2023
Mastering First-Party Data: From Collection to Conversion for Enhanced Marketing Strategies

In today’s digitally-driven world, access to first-party data has become paramount for businesses looking to provide excellent customer experiences. This article explores the importance of leveraging first-party data effectively and highlights the need for a clear data strategy and strong

Unlocking the Power of Customer Data: A Comprehensive Guide to Customer Data Platforms (CDPs)
December 6, 2023
Unlocking the Power of Customer Data: A Comprehensive Guide to Customer Data Platforms (CDPs)

In today’s data-driven business landscape, the importance of connecting various applications for transactional, analytical, and activation purposes cannot be overstated. The need for seamless integration and utilization of data has led to the emergence of Customer Data Platforms (CDPs). These

Skyrocketing Growth of CCaaS to $18 Billion by 2028: The Future of Customer Service Revolution
December 5, 2023
Skyrocketing Growth of CCaaS to $18 Billion by 2028: The Future of Customer Service Revolution

The global market for Contact Center as a Service (CCaaS) subscription services is expected to witness substantial growth in the coming years. According to a recent study conducted by Juniper Research, CCaaS subscription services are projected to generate over $18

Mastering Customer Relationships: An In-Depth Exploration of Customer Data Platforms
December 4, 2023
Mastering Customer Relationships: An In-Depth Exploration of Customer Data Platforms

In today’s digital age, businesses are inundated with an overwhelming amount of customer data. Unlocking the potential of this data and transforming it into actionable insights is no easy task. Fortunately, this is where Customer Data Platforms (CDPs) come into

Salesforce’s Q3 2023 Earnings Call: Transformation and Multi-Cloud Strategy Drive Business Growth
December 1, 2023
Salesforce’s Q3 2023 Earnings Call: Transformation and Multi-Cloud Strategy Drive Business Growth

Salesforce, a global leader in cloud-based solutions, announced improved business performance during its third fiscal quarter. The company’s Chairman and CEO, Marc Benioff, highlighted the significance of the midyear rebrand of its hyperscale Data Cloud and multicloud services during the

Amperity Earns AWS Advertising and Marketing Technology Competency: A New Milestone in AI-Powered Customer Data Management
December 1, 2023
Amperity Earns AWS Advertising and Marketing Technology Competency: A New Milestone in AI-Powered Customer Data Management

Amperity, a leading provider of advanced audience and customer data management solutions, has recently achieved an important milestone by being awarded the AWS Advertising and Marketing Technology Competency. This recognition showcases Amperity’s expertise in enhancing audience and customer data management

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Mastering First-Party Data: From Collection to Conversion for Enhanced Marketing Strategies
December 6, 2023
Mastering First-Party Data: From Collection to Conversion for Enhanced Marketing Strategies

In today’s digitally-driven world, access to first-party data has become paramount for businesses looking to provide excellent customer experiences. This article explores the importance of leveraging first-party data effectively and highlights the need for a clear data strategy and strong

Unlocking the Power of Customer Data: A Comprehensive Guide to Customer Data Platforms (CDPs)
December 6, 2023
Unlocking the Power of Customer Data: A Comprehensive Guide to Customer Data Platforms (CDPs)

In today’s data-driven business landscape, the importance of connecting various applications for transactional, analytical, and activation purposes cannot be overstated. The need for seamless integration and utilization of data has led to the emergence of Customer Data Platforms (CDPs). These

Skyrocketing Growth of CCaaS to $18 Billion by 2028: The Future of Customer Service Revolution
December 5, 2023
Skyrocketing Growth of CCaaS to $18 Billion by 2028: The Future of Customer Service Revolution

The global market for Contact Center as a Service (CCaaS) subscription services is expected to witness substantial growth in the coming years. According to a recent study conducted by Juniper Research, CCaaS subscription services are projected to generate over $18

Mastering Customer Relationships: An In-Depth Exploration of Customer Data Platforms
December 4, 2023
Mastering Customer Relationships: An In-Depth Exploration of Customer Data Platforms

In today’s digital age, businesses are inundated with an overwhelming amount of customer data. Unlocking the potential of this data and transforming it into actionable insights is no easy task. Fortunately, this is where Customer Data Platforms (CDPs) come into

Salesforce’s Q3 2023 Earnings Call: Transformation and Multi-Cloud Strategy Drive Business Growth
December 1, 2023
Salesforce’s Q3 2023 Earnings Call: Transformation and Multi-Cloud Strategy Drive Business Growth

Salesforce, a global leader in cloud-based solutions, announced improved business performance during its third fiscal quarter. The company’s Chairman and CEO, Marc Benioff, highlighted the significance of the midyear rebrand of its hyperscale Data Cloud and multicloud services during the

Amperity Earns AWS Advertising and Marketing Technology Competency: A New Milestone in AI-Powered Customer Data Management
December 1, 2023
Amperity Earns AWS Advertising and Marketing Technology Competency: A New Milestone in AI-Powered Customer Data Management

Amperity, a leading provider of advanced audience and customer data management solutions, has recently achieved an important milestone by being awarded the AWS Advertising and Marketing Technology Competency. This recognition showcases Amperity’s expertise in enhancing audience and customer data management

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