
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s digital age, customer data is a valuable asset for businesses looking to enhance their customer experiences and drive growth. To effectively manage this data, it is essential to understand the two primary processes used in CRM data management:

In a move to strengthen its position in the CRM market, Microsoft has announced the introduction of new AI-powered features for its Dynamics 365 Customer Insights platform. Designed to empower marketers in managing and maintaining projects and campaigns, these advancements
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In today’s digital age, customer data is a valuable asset for businesses looking to enhance their customer experiences and drive growth. To effectively manage this data, it is essential to understand the two primary processes used in CRM data management:

In a rapidly evolving digital landscape, companies are harnessing the power of data to fuel their marketing strategies and drive growth. Recent partnerships and collaborations have highlighted the importance of a first-party strategy, personalized marketing, a unified data foundation, and

Ensuring good-quality customer interactions is crucial for businesses to thrive in today’s competitive market. To achieve this, a robust Quality Assurance (QA) solution capable of scoring 100 percent of customer interactions is essential. Klaus, a leading workforce enablement management platform,

In the ever-evolving landscape of marketing technology, customer data platforms (CDPs) have emerged as a must-have element within the martech stack. These platforms play a pivotal role in seamlessly integrating and harnessing customer data from various sources, enabling marketers to

Recruitment is a constantly evolving field, and staying ahead of the competition requires innovative approaches that enhance efficiency, improve candidate relationships, and enable data-driven decision-making. This article explores how the best CRM software for recruitment can revolutionize practices towards these

In a move to strengthen its position in the CRM market, Microsoft has announced the introduction of new AI-powered features for its Dynamics 365 Customer Insights platform. Designed to empower marketers in managing and maintaining projects and campaigns, these advancements
Browse Different Divisions





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