
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s competitive business landscape, the key to success lies in building and maintaining strong customer relationships. Whether big or small, every business relies on a loyal customer base for sustained growth and profitability. Customer relationship management (CRM) software plays

In today’s competitive business landscape, the ability to effectively exchange information with B2B buyers is becoming increasingly important. However, a startling statistic reveals that only a quarter of these buyers are willing to share their information in exchange for content.
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In today’s competitive business landscape, the key to success lies in building and maintaining strong customer relationships. Whether big or small, every business relies on a loyal customer base for sustained growth and profitability. Customer relationship management (CRM) software plays

In the fast-paced digital landscape, businesses are constantly seeking innovative ways to understand and optimize their marketing and sales strategies. The recent integration between Able CDP and Calendly for conversion tracking offers a game-changing solution. This groundbreaking approach enables businesses

VodafoneZiggo, a leading Dutch telecommunications company, has successfully transformed its customer engagement strategies through a collaboration with BlueConic, a market-leading customer data platform (CDP). This partnership not only garnered them the prestigious Platinum award for Best Customer Data Platform Solution

In the fast-paced world of technology and data-driven marketing, the Customer Data Platform (CDP) industry experienced some growth in the second half of 2023. However, this growth was small and sluggish, reflecting the challenges faced by companies in this space.

Salesforce, a prominent player in cloud-based software solutions, has garnered significant attention from investors due to its remarkable performance in recent years. In this article, we will employ a valuation model to determine Salesforce’s fair value and analyze its current

In today’s competitive business landscape, the ability to effectively exchange information with B2B buyers is becoming increasingly important. However, a startling statistic reveals that only a quarter of these buyers are willing to share their information in exchange for content.
Browse Different Divisions






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