
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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The healthcare industry is undergoing a major shift, largely thanks to tech innovations and a focus on enhancing patient care. Innovaccer has emerged as a leader in this evolution, especially after securing the top spot in the CRM category of

Building a robust connection with customers is crucial for any business aiming for success. Customer community outreach is the key to achieving this. Through well-crafted programs, businesses can enhance customer relations, leading to increased satisfaction, loyalty, and positive brand perception.
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The healthcare industry is undergoing a major shift, largely thanks to tech innovations and a focus on enhancing patient care. Innovaccer has emerged as a leader in this evolution, especially after securing the top spot in the CRM category of

In the evolving B2B marketing sphere, leveraging customer data effectively is essential. Oracle stands out, as per The Forrester Wave™: B2B Customer Data Platforms report for Q4 2023. Authored by expert Katie Linford, the report commends Oracle for its adeptness

Salesforce Communities are central to amplifying CRM engagement by creating secure, personalized spaces for customers, partners, and employees. These platforms exemplify Salesforce’s commitment to improving interaction and user experience. With different Salesforce Community Licenses, organizations can tailor online hubs to

Customer Data Platforms (CDPs) are essential for businesses seeking a comprehensive understanding of their customers. By integrating data from various sources into a single, well-structured platform, CDPs facilitate a complete view of customer interactions. This integration allows for an in-depth

The dawn of 2024 marks a seismic shift in digital marketing as Google Chrome’s ban on third-party cookies takes effect. B2B marketers must pivot, relinquishing their reliance on these tracking mechanisms. To sustain, and even enhance, campaign effectiveness, it’s imperative

Building a robust connection with customers is crucial for any business aiming for success. Customer community outreach is the key to achieving this. Through well-crafted programs, businesses can enhance customer relations, leading to increased satisfaction, loyalty, and positive brand perception.
Browse Different Divisions



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