
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Zendesk, renowned for its CRM solutions centered on customer service, has made a significant leap in the CX field with the purchase of Klaus, an AI quality assurance platform. This move significantly enhances Zendesk’s offering of workforce engagement management tools.

Gartner’s 2023 Magic Quadrant report highlights fierce competition in the CRM space, with Microsoft Dynamics 365 and Salesforce at the forefront. These platforms are integral to businesses’ digital transformation strategies, enabling enhanced customer experiences and improved operational efficiency. Microsoft Dynamics
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Zendesk, renowned for its CRM solutions centered on customer service, has made a significant leap in the CX field with the purchase of Klaus, an AI quality assurance platform. This move significantly enhances Zendesk’s offering of workforce engagement management tools.

In today’s business landscape, mastering operations and customer service is key to success. Companies are increasingly adopting cloud-based solutions like NetSuite and Salesforce to enhance these domains. These platforms stand out by offering end-to-end solutions that drive enterprise efficiency. Merging

In today’s digital landscape, where data equates to valuable currency, companies are keen to leverage customer data for a competitive edge. Central to these efforts is the adoption of a Customer Data Platform (CDP), a critical tool that aggregates and

In today’s digital age, where customer relationship management (CRM) platforms have become synonymous with successful business operations, the contrast between their potential benefits and actual outcomes is puzzling. On paper, CRM systems are the ultimate tools for fostering customer loyalty

Business growth and sustainability hinge on the pivotal role of customer retention. While garnering new clientele fortifies the customer base, the real triumph lies in nurturing existing patrons, thereby amplifying their lifetime value and bolstering revenue. Recognizing the importance of

Gartner’s 2023 Magic Quadrant report highlights fierce competition in the CRM space, with Microsoft Dynamics 365 and Salesforce at the forefront. These platforms are integral to businesses’ digital transformation strategies, enabling enhanced customer experiences and improved operational efficiency. Microsoft Dynamics
Browse Different Divisions




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