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Surviving the Cookie-less World: How Amperity’s AI-powered Customer Data Platform Supports Accent Group’s First-Party Data Strategy
February 1, 2024
Surviving the Cookie-less World: How Amperity’s AI-powered Customer Data Platform Supports Accent Group’s First-Party Data Strategy

The digital media ecosystem is on the cusp of a major disruption with the impending loss of third-party cookies. Brands primarily use these cookies for targeting purposes and must now prepare for the resulting impact on crucial tools like data

The Best Salesforce Alternatives for Effective Customer Relationship Management in 2024
January 31, 2024
The Best Salesforce Alternatives for Effective Customer Relationship Management in 2024

In today’s competitive business landscape, the key to success lies in building and maintaining strong customer relationships. Whether big or small, every business relies on a loyal customer base for sustained growth and profitability. Customer relationship management (CRM) software plays

Revolutionizing Customer Data Platforms: Able CDP’s Groundbreaking Integration with Calendly for Unparalleled Conversion Tracking
January 31, 2024
Revolutionizing Customer Data Platforms: Able CDP’s Groundbreaking Integration with Calendly for Unparalleled Conversion Tracking

In the fast-paced digital landscape, businesses are constantly seeking innovative ways to understand and optimize their marketing and sales strategies. The recent integration between Able CDP and Calendly for conversion tracking offers a game-changing solution. This groundbreaking approach enables businesses

Driving Telco Innovation: How VodafoneZiggo & BlueConic’s Partnership Streamlined Customer Engagement and Reduced Churn
January 30, 2024
Driving Telco Innovation: How VodafoneZiggo & BlueConic’s Partnership Streamlined Customer Engagement and Reduced Churn

VodafoneZiggo, a leading Dutch telecommunications company, has successfully transformed its customer engagement strategies through a collaboration with BlueConic, a market-leading customer data platform (CDP). This partnership not only garnered them the prestigious Platinum award for Best Customer Data Platform Solution

Navigating the Ebb and Flow: A Thorough Analysis of the CDP Industry’s Performance in 2023 and Prospects for 2024
January 30, 2024
Navigating the Ebb and Flow: A Thorough Analysis of the CDP Industry’s Performance in 2023 and Prospects for 2024

In the fast-paced world of technology and data-driven marketing, the Customer Data Platform (CDP) industry experienced some growth in the second half of 2023. However, this growth was small and sluggish, reflecting the challenges faced by companies in this space.

Evaluating Salesforce’s Fair Value and Outlook: A Comprehensive Analysis
January 29, 2024
Evaluating Salesforce’s Fair Value and Outlook: A Comprehensive Analysis

Salesforce, a prominent player in cloud-based software solutions, has garnered significant attention from investors due to its remarkable performance in recent years. In this article, we will employ a valuation model to determine Salesforce’s fair value and analyze its current

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Surviving the Cookie-less World: How Amperity’s AI-powered Customer Data Platform Supports Accent Group’s First-Party Data Strategy
February 1, 2024
Surviving the Cookie-less World: How Amperity’s AI-powered Customer Data Platform Supports Accent Group’s First-Party Data Strategy

The digital media ecosystem is on the cusp of a major disruption with the impending loss of third-party cookies. Brands primarily use these cookies for targeting purposes and must now prepare for the resulting impact on crucial tools like data

The Best Salesforce Alternatives for Effective Customer Relationship Management in 2024
January 31, 2024
The Best Salesforce Alternatives for Effective Customer Relationship Management in 2024

In today’s competitive business landscape, the key to success lies in building and maintaining strong customer relationships. Whether big or small, every business relies on a loyal customer base for sustained growth and profitability. Customer relationship management (CRM) software plays

Revolutionizing Customer Data Platforms: Able CDP’s Groundbreaking Integration with Calendly for Unparalleled Conversion Tracking
January 31, 2024
Revolutionizing Customer Data Platforms: Able CDP’s Groundbreaking Integration with Calendly for Unparalleled Conversion Tracking

In the fast-paced digital landscape, businesses are constantly seeking innovative ways to understand and optimize their marketing and sales strategies. The recent integration between Able CDP and Calendly for conversion tracking offers a game-changing solution. This groundbreaking approach enables businesses

Driving Telco Innovation: How VodafoneZiggo & BlueConic’s Partnership Streamlined Customer Engagement and Reduced Churn
January 30, 2024
Driving Telco Innovation: How VodafoneZiggo & BlueConic’s Partnership Streamlined Customer Engagement and Reduced Churn

VodafoneZiggo, a leading Dutch telecommunications company, has successfully transformed its customer engagement strategies through a collaboration with BlueConic, a market-leading customer data platform (CDP). This partnership not only garnered them the prestigious Platinum award for Best Customer Data Platform Solution

Navigating the Ebb and Flow: A Thorough Analysis of the CDP Industry’s Performance in 2023 and Prospects for 2024
January 30, 2024
Navigating the Ebb and Flow: A Thorough Analysis of the CDP Industry’s Performance in 2023 and Prospects for 2024

In the fast-paced world of technology and data-driven marketing, the Customer Data Platform (CDP) industry experienced some growth in the second half of 2023. However, this growth was small and sluggish, reflecting the challenges faced by companies in this space.

Evaluating Salesforce’s Fair Value and Outlook: A Comprehensive Analysis
January 29, 2024
Evaluating Salesforce’s Fair Value and Outlook: A Comprehensive Analysis

Salesforce, a prominent player in cloud-based software solutions, has garnered significant attention from investors due to its remarkable performance in recent years. In this article, we will employ a valuation model to determine Salesforce’s fair value and analyze its current

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