Category

Customer Data Management

Popular Stories

All Customer Data Management News
CleverTap vs. Salesforce Sales Cloud: Choosing the Right Platform for Your Marketing and CRM Needs
January 23, 2024
CleverTap vs. Salesforce Sales Cloud: Choosing the Right Platform for Your Marketing and CRM Needs

In today’s digital age, mobile applications have become a crucial channel for businesses to reach and engage with their customers. To maximize the potential of mobile marketing, companies are leveraging innovative platforms like CleverTap and Salesforce Sales Cloud. While CleverTap

Unleashing the Potential of Customer Data Platforms in Multichannel Marketing: A Comprehensive Look at the European Context
January 22, 2024
Unleashing the Potential of Customer Data Platforms in Multichannel Marketing: A Comprehensive Look at the European Context

In today’s highly competitive business landscape, successfully engaging with European customers is crucial for brands aiming to expand their presence and drive growth. To achieve this, a strategic approach driven by data integration across all platforms is imperative, surpassing reliance

Salesforce Unveils New Generative AI Tools to Revolutionize Retail Operations
January 22, 2024
Salesforce Unveils New Generative AI Tools to Revolutionize Retail Operations

Salesforce, the leading customer relationship management (CRM) vendor, has recently revealed a groundbreaking lineup of generative AI tools specifically designed to enhance retail operations. These cutting-edge tools offer significant benefits for consumers, merchandisers, and marketers alike, promising a more personalized

Emerging Trends and Future Projections: Analyzing the Customer Data Platform Industry in 2023
January 22, 2024
Emerging Trends and Future Projections: Analyzing the Customer Data Platform Industry in 2023

The Customer Data Platform (CDP) industry has proven its ability to withstand challenging business conditions as it continues to attract new participants in the second half of 2023. Despite sluggish industry growth, there are pockets of opportunity for new vendors

Maximizing the Potential of Real-Time and Batch-Based CRM Data
January 19, 2024
Maximizing the Potential of Real-Time and Batch-Based CRM Data

In today’s digital age, customer data is a valuable asset for businesses looking to enhance their customer experiences and drive growth. To effectively manage this data, it is essential to understand the two primary processes used in CRM data management:

Unifying Data for Growth: Key Insights and Emerging Trends from the Amplify Summit
January 18, 2024
Unifying Data for Growth: Key Insights and Emerging Trends from the Amplify Summit

In a rapidly evolving digital landscape, companies are harnessing the power of data to fuel their marketing strategies and drive growth. Recent partnerships and collaborations have highlighted the importance of a first-party strategy, personalized marketing, a unified data foundation, and

No more posts to show
CleverTap vs. Salesforce Sales Cloud: Choosing the Right Platform for Your Marketing and CRM Needs
January 23, 2024
CleverTap vs. Salesforce Sales Cloud: Choosing the Right Platform for Your Marketing and CRM Needs

In today’s digital age, mobile applications have become a crucial channel for businesses to reach and engage with their customers. To maximize the potential of mobile marketing, companies are leveraging innovative platforms like CleverTap and Salesforce Sales Cloud. While CleverTap

Unleashing the Potential of Customer Data Platforms in Multichannel Marketing: A Comprehensive Look at the European Context
January 22, 2024
Unleashing the Potential of Customer Data Platforms in Multichannel Marketing: A Comprehensive Look at the European Context

In today’s highly competitive business landscape, successfully engaging with European customers is crucial for brands aiming to expand their presence and drive growth. To achieve this, a strategic approach driven by data integration across all platforms is imperative, surpassing reliance

Salesforce Unveils New Generative AI Tools to Revolutionize Retail Operations
January 22, 2024
Salesforce Unveils New Generative AI Tools to Revolutionize Retail Operations

Salesforce, the leading customer relationship management (CRM) vendor, has recently revealed a groundbreaking lineup of generative AI tools specifically designed to enhance retail operations. These cutting-edge tools offer significant benefits for consumers, merchandisers, and marketers alike, promising a more personalized

Emerging Trends and Future Projections: Analyzing the Customer Data Platform Industry in 2023
January 22, 2024
Emerging Trends and Future Projections: Analyzing the Customer Data Platform Industry in 2023

The Customer Data Platform (CDP) industry has proven its ability to withstand challenging business conditions as it continues to attract new participants in the second half of 2023. Despite sluggish industry growth, there are pockets of opportunity for new vendors

Maximizing the Potential of Real-Time and Batch-Based CRM Data
January 19, 2024
Maximizing the Potential of Real-Time and Batch-Based CRM Data

In today’s digital age, customer data is a valuable asset for businesses looking to enhance their customer experiences and drive growth. To effectively manage this data, it is essential to understand the two primary processes used in CRM data management:

Unifying Data for Growth: Key Insights and Emerging Trends from the Amplify Summit
January 18, 2024
Unifying Data for Growth: Key Insights and Emerging Trends from the Amplify Summit

In a rapidly evolving digital landscape, companies are harnessing the power of data to fuel their marketing strategies and drive growth. Recent partnerships and collaborations have highlighted the importance of a first-party strategy, personalized marketing, a unified data foundation, and

Popular Stories

Uncover what’s next for even more to explore

Uncover What’s Next

Customer Data Management

You might also like

Explore more in our additional categories
New Categories to Explore