
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In the digital era, safeguarding customer information is critical, as personal data is often equated to currency. Glassdoor, the well-known job review site, finds itself at the heart of controversy for breaching user trust. The site, which has been instrumental

As businesses tackle the challenges posed by the COVID-19 pandemic, the landscape of Customer Relationship Management (CRM) has faced significant upheaval. The ongoing crisis has emphasized the need for companies to critically reassess their CRM approaches to remain aligned with
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In the digital era, safeguarding customer information is critical, as personal data is often equated to currency. Glassdoor, the well-known job review site, finds itself at the heart of controversy for breaching user trust. The site, which has been instrumental

Adobe is changing the digital marketing game with its latest advancements in generative AI, integrated within the Adobe Experience Cloud. As the industry moves away from third-party cookies, Adobe is prioritizing a seamless combination of customer data management, analytical efficiency,

The staffing sector is amidst a technological transformation, optimizing operations that once consumed extensive time and resources. At the forefront, Zoho has rolled out Workerly 2.0, a significant enhancement to its temp staffing software. This update brings a refreshed user

Social CRM represents a modern fusion of the time-honored customer relationship management with the expansive power of social media. This innovation transcends traditional CRM, which primarily centered around amassing data and managing transactions. Instead, Social CRM adopts a comprehensive engagement

Adobe Experience Cloud has reached a new pinnacle with significant upgrades focused on unifying customer data to deliver more targeted marketing strategies. These enhancements are fuelled by the integration of artificial intelligence, featuring generative AI at their core. This leap

As businesses tackle the challenges posed by the COVID-19 pandemic, the landscape of Customer Relationship Management (CRM) has faced significant upheaval. The ongoing crisis has emphasized the need for companies to critically reassess their CRM approaches to remain aligned with
Browse Different Divisions






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