
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Supersimple is making waves in the AI data analytics field with a successful pre-seed funding round. Garnering $2.2 million, the company aims to revolutionize business intelligence. The investment round attracted attention with Tera Ventures at the helm, flanked by Specialist

Customer Relationship Management (CRM) systems are essential tools for medical companies in today’s healthcare landscape, where efficiency and patient satisfaction are crucial. These systems streamline the management of patient interactions and centralize crucial data, facilitating a seamless patient journey and
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Supersimple is making waves in the AI data analytics field with a successful pre-seed funding round. Garnering $2.2 million, the company aims to revolutionize business intelligence. The investment round attracted attention with Tera Ventures at the helm, flanked by Specialist

Hearst is poised to revolutionize its e-commerce approach by integrating SoundCommerce, a retail data platform designed to finesse marketing strategies and operational efficiency. With a reputation for influencing consumers through a plethora of publications, Hearst grapples with the task of
Data Axle has recently made significant strides in expanding and refining its vast data collections, with particular improvements geared toward augmenting the effectiveness of targeted marketing campaigns. The company’s proprietary business data saw a healthy 8.3% increase, while their consumer

In response to the shifting digital landscape, Cross Screen Media has formed a pivotal partnership with LiveRamp, a leading innovator in data collaboration. This strategic move is designed to bolster the prowess of local advertising agencies as the industry moves

Zendesk’s foray into generative AI (GenAI) marks a major evolution in how customer interactions are managed and scrutinized. In the world of customer experience (CX), consistency is king, which often demands a rigorous quality assurance (QA) process—something that traditionally required

Customer Relationship Management (CRM) systems are essential tools for medical companies in today’s healthcare landscape, where efficiency and patient satisfaction are crucial. These systems streamline the management of patient interactions and centralize crucial data, facilitating a seamless patient journey and
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