
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In a significant leap toward enhancing artificial intelligence in customer experience management, Tealium has unveiled “Tealium AI,” a next-generation customer data platform (CDP) tailored for enterprises. This advanced suite ensures the availability of high-quality, consented, and governed data—a foundational necessity
Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic, highlights the crucial, yet often missed, opportunities within this realm of data-driven
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In a significant leap toward enhancing artificial intelligence in customer experience management, Tealium has unveiled “Tealium AI,” a next-generation customer data platform (CDP) tailored for enterprises. This advanced suite ensures the availability of high-quality, consented, and governed data—a foundational necessity

The landscape of CRM (Customer Relationship Management) tools is bracing for a dramatic transformation with the advent of Tribble’s generative AI RFP (Request for Proposal) copilot—a pioneering solution aiming to revitalize the draining yet pivotal RFP segment of sales operations.

In a significant recognition of excellence in the marketing technology landscape, Hightouch has been awarded Technology Partner of the Year at the 2024 Expie Awards. Hosted by Iterable, a cutting-edge customer communication platform powered by AI, the Expie Awards celebrate

In the digital age where customer data is akin to currency, Custom Customer Relationship Management (CRM) systems serve as the linchpin for successful client interactions and business growth. As companies across sectors strive to differentiate their services, the necessity for

Customer Data Platforms (CDPs) have emerged as pivotal tools in the realm of marketing, evolving from their nascent stages to robust systems that mitigate past challenges and enable marketers to drive personalized campaigns with greater efficiency. The Early Stages of
Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic, highlights the crucial, yet often missed, opportunities within this realm of data-driven
Browse Different Divisions




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