
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Ataccama’s ONE AI is revolutionizing how data quality tasks are performed by introducing automation in areas previously dominated by manual labor. The newly integrated AI-driven features within the Ataccama ONE platform facilitate the generation of data quality rules without the

Salesforce, renowned for its revolutionary influence on Customer Relationship Management, is breaking new ground with a strategy that could redefine the future outlook of CRM technology. Embracing an “open model” dynamism, Salesforce now encourages customers to employ third-party large language
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Ataccama’s ONE AI is revolutionizing how data quality tasks are performed by introducing automation in areas previously dominated by manual labor. The newly integrated AI-driven features within the Ataccama ONE platform facilitate the generation of data quality rules without the

In a game-changing move for the TV streaming and digital advertising sectors, Roku has aligned with The Trade Desk. This partnership harnesses the power of Roku’s massive streaming audience with the sophisticated ad-buying capabilities of The Trade Desk. Advertisers now

Good Moose has taken a pivotal leap forward with the appointment of Martin Carniglia as Head of Analytics & Data Science. This move signals the agency’s resolution to embed more sophisticated data-centric approaches into its growth strategies. Carniglia brings a

In an industry-first, Optable has integrated Google’s Privacy Sandbox API into its SaaS data management platform, heralding a new age for privacy-centric advertising. This significant move implies a robust response to the advertising sector’s call for tools that respect user

In the ever-evolving landscape of data management, Aboard emerges as a contemporary beacon of simplification and empowerment for users across the spectrum. As businesses and individuals grapple with the surging volumes of data, Aboard’s innovative solutions offer a respite from

Salesforce, renowned for its revolutionary influence on Customer Relationship Management, is breaking new ground with a strategy that could redefine the future outlook of CRM technology. Embracing an “open model” dynamism, Salesforce now encourages customers to employ third-party large language
Browse Different Divisions






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