
With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights

In an era defined by technological acceleration, many sales organizations find themselves paradoxically slowed down by the very tools meant to empower them, watching top performers become bogged down by administrative tasks instead of closing deals. This inefficiency stems not


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Data Axle has recently made significant strides in expanding and refining its vast data collections, with particular improvements geared toward augmenting the effectiveness of targeted marketing campaigns. The company’s proprietary business data saw a healthy 8.3% increase, while their consumer

In the face of a rapidly changing retail environment, retailers are grappling with the twin challenges of shifting consumer behaviors and the tightening grip of privacy regulations. While some may view these changes as hurdles, they also open doors to
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Data Axle has recently made significant strides in expanding and refining its vast data collections, with particular improvements geared toward augmenting the effectiveness of targeted marketing campaigns. The company’s proprietary business data saw a healthy 8.3% increase, while their consumer

In response to the shifting digital landscape, Cross Screen Media has formed a pivotal partnership with LiveRamp, a leading innovator in data collaboration. This strategic move is designed to bolster the prowess of local advertising agencies as the industry moves

Zendesk’s foray into generative AI (GenAI) marks a major evolution in how customer interactions are managed and scrutinized. In the world of customer experience (CX), consistency is king, which often demands a rigorous quality assurance (QA) process—something that traditionally required

Customer Relationship Management (CRM) systems are essential tools for medical companies in today’s healthcare landscape, where efficiency and patient satisfaction are crucial. These systems streamline the management of patient interactions and centralize crucial data, facilitating a seamless patient journey and

In a world where business dynamics are evolving at a breakneck pace, maintaining robust customer relationships has become more vital than ever. Customer Relationship Management (CRM) emerges as an indispensable tool that enables businesses to harness the power of customer

In the face of a rapidly changing retail environment, retailers are grappling with the twin challenges of shifting consumer behaviors and the tightening grip of privacy regulations. While some may view these changes as hurdles, they also open doors to
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