
The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

A significant operational realignment is reshaping customer service departments, as the agent desktop, once the exclusive domain of contact center platforms, is increasingly being ceded to Customer Relationship Management systems. This strategic pivot stems from a widespread effort to resolve
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Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic, highlights the crucial, yet often missed, opportunities within this realm of data-driven

HubSpot’s recent move to incorporate generative AI into its platform heralds a significant step for customer experience in the midmarket segment. This advanced technology, now part of the Sales, Marketing, and Service Hubs, promises to revolutionize how businesses interact with
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Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic, highlights the crucial, yet often missed, opportunities within this realm of data-driven

In an economic climate where small businesses represent a significant chunk of employment and GDP, sustainability is becoming a cornerstone for long-term success. Customer Relationship Management (CRM) tools stand out as vital instruments that can guide small businesses toward this

Anteriad, previously known as BNZSA, has hit impressive strides in its growth and rebranding. This leap stems from shrewd acquisitions and mergers, which have catapulted the company into a powerhouse role in the marketing data realm. Sporting a new global

Oracle has recently made headlines with a groundbreaking update to its Oracle Fusion Cloud Customer Experience (CX) suite, incorporating advanced generative AI technology. This strategic integration signifies a wider movement among technology firms to embrace AI’s potential to transform customer

The business environment is rapidly evolving as B2B buyers are calling for more personalized, content-centric experiences. With this shift, sales teams must evolve to meet these new demands to remain in the game. Implementing CRM technology strategically has become crucial

HubSpot’s recent move to incorporate generative AI into its platform heralds a significant step for customer experience in the midmarket segment. This advanced technology, now part of the Sales, Marketing, and Service Hubs, promises to revolutionize how businesses interact with
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