
With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights
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In the ever-evolving landscape of travel, where customer preferences evolve rapidly, Travelex has positioned itself at the cutting edge by embracing technological innovation. The company has leveraged the power of a sophisticated Cloud-based Customer Data Platform (CDP) to refine its

Hearst is poised to revolutionize its e-commerce approach by integrating SoundCommerce, a retail data platform designed to finesse marketing strategies and operational efficiency. With a reputation for influencing consumers through a plethora of publications, Hearst grapples with the task of
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In the ever-evolving landscape of travel, where customer preferences evolve rapidly, Travelex has positioned itself at the cutting edge by embracing technological innovation. The company has leveraged the power of a sophisticated Cloud-based Customer Data Platform (CDP) to refine its

In the marketing world, match rates between a brand’s first-party data and digital advertising platforms are crucial for campaign success. However, marketers have long grappled with low match rates, which typically range from 20-40%. This not only leads to challenges

Ascent Cloud has launched its Spring 2024 Release, ushering in a transformative era for sales performance management. This release constitutes significant upgrades across its holistic platform, including Territory Planner, Geopointe, and LevelEleven, all designed to optimize the efficacy and strategy

SugarCRM, renowned for its AI-driven CRM solutions, has consistently won acclaim, clinching the Gold Stevie® Award again for its innovation in the CRM space, especially for midmarket businesses. Its user-centric design greatly simplifies tasks for sales, marketing, and customer support,

Supersimple is making waves in the AI data analytics field with a successful pre-seed funding round. Garnering $2.2 million, the company aims to revolutionize business intelligence. The investment round attracted attention with Tera Ventures at the helm, flanked by Specialist

Hearst is poised to revolutionize its e-commerce approach by integrating SoundCommerce, a retail data platform designed to finesse marketing strategies and operational efficiency. With a reputation for influencing consumers through a plethora of publications, Hearst grapples with the task of
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