
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In an important strategic move, Metaplane, a leading data observability platform, announced securing an investment from Snowflake Ventures. This collaboration is not just a financial endorsement but a partnership that reflects a growing trend of shared customers between the two

Salesforce (CRM), a behemoth in the cloud computing realm, has been nothing short of a rollercoaster ride for investors tracking its stock market journey. The company has displayed resilience with commendable year-to-date growth, yet the latter half has been marred
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In an important strategic move, Metaplane, a leading data observability platform, announced securing an investment from Snowflake Ventures. This collaboration is not just a financial endorsement but a partnership that reflects a growing trend of shared customers between the two

In the competitive banking industry, customer retention and productivity are imperatives that institutions cannot afford to overlook. Effective CRM strategies pave the way for banks to enhance their customer engagement and streamline operations. Developing a banking CRM isn’t a mere

The integration of Salesforce CRM into the business infrastructure of Just Eat Takeaway.com (JET) heralds a transformative leap towards efficient management and customer engagement. The article explores the myriad advantages that Salesforce offers over custom-built CRM solutions and its profound

In a significant move for the automotive sales industry, DriveCentric, a pioneer in augmented intelligence CRM solutions, has announced a landmark partnership with FordDirect, Ford Motor Company’s marketing and data analytics joint venture. This collaboration is set to redefine the

In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and

Salesforce (CRM), a behemoth in the cloud computing realm, has been nothing short of a rollercoaster ride for investors tracking its stock market journey. The company has displayed resilience with commendable year-to-date growth, yet the latter half has been marred
Browse Different Divisions



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