
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Salesforce has taken a leap into the future of e-commerce and marketing with the introduction of the Einstein Copilot features, designed to harness the power of generative AI. These features aim to radically improve the shopping and marketing experiences, offering

The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to
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Salesforce has taken a leap into the future of e-commerce and marketing with the introduction of the Einstein Copilot features, designed to harness the power of generative AI. These features aim to radically improve the shopping and marketing experiences, offering

CRM systems have catapulted marketing into a new era of personalization and customer understanding. By embracing CRM technologies, companies have witnessed significant advancements in customer engagement and loyalty. This comprehensive look into CRM solutions details their multifaceted role in boosting

Customer Relationship Management (CRM) systems are pivotal for fostering efficient sales operations and customer interactions. They represent a strategic repository for valuable customer data and a facilitator for sales, marketing, and customer support. But to leverage a CRM system’s full

In the rapidly evolving landscape of consumer packaged goods (CPG) data analysis, NielsenIQ’s introduction of “NIQ Ask Arthur” constitutes a significant technological leap. At its core, “NIQ Ask Arthur” is an AI-driven feature within the NIQ Discover platform that has

In the rapidly evolving business landscape, Customer Relationship Management (CRM) systems are pivotal for managing interactions with potential and current customers. Yet, efficiency in CRM systems hinges not just on the software itself but on how seamlessly it integrates into

The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to
Browse Different Divisions



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