
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In a decisive move to reinforce its marketing tactics, IG Group—a powerhouse in the realm of online trading and investments—has forged a strategic alliance with Relay42. The distinguished Customer Data Platform, based in Europe, is now a cornerstone in IG

The rise of Customer Relationship Management (CRM) systems marks a significant shift in the way companies approach their sales and marketing efforts. These systems not only act as repositories of customer data but also function as indispensable tools that enhance
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In a decisive move to reinforce its marketing tactics, IG Group—a powerhouse in the realm of online trading and investments—has forged a strategic alliance with Relay42. The distinguished Customer Data Platform, based in Europe, is now a cornerstone in IG

In an era where precision and privacy are paramount in marketing, Adstra has revealed a strategic expansion that promises to enhance how businesses connect with their consumers. The introduction of Adstra Services, a new division from the marketing and media

Understanding the need to combine Master Data Management (MDM) and Customer Relationship Management (CRM) can propel an organization’s growth to new heights. Both systems serve distinct yet interrelated roles within a company’s data management strategy. Integrating these systems is not

In an era where data-driven decisions are pivotal to profitability, FrogData announces transformative enhancements to its Artificial Intelligence (AI) Factory, reshaping how automotive dealerships leverage technology. This advanced hub, focused on retail operations, has introduced a suite of solutions designed

With privacy becoming paramount for customers and regulatory bodies tightening controls, marketing strategies are increasingly under the lens. The changing tides necessitate a shift from the traditional reliance on external data giants such as Facebook and Google toward harnessing the

The rise of Customer Relationship Management (CRM) systems marks a significant shift in the way companies approach their sales and marketing efforts. These systems not only act as repositories of customer data but also function as indispensable tools that enhance
Browse Different Divisions






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