
For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

For countless sales organizations, the Customer Relationship Management system represents a significant investment intended to be the central nervous system of their operations, yet it often becomes a digital graveyard of outdated contacts and incomplete notes. This disconnect between promise

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights
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The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to

In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and
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The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to

In an important strategic move, Metaplane, a leading data observability platform, announced securing an investment from Snowflake Ventures. This collaboration is not just a financial endorsement but a partnership that reflects a growing trend of shared customers between the two

In the competitive banking industry, customer retention and productivity are imperatives that institutions cannot afford to overlook. Effective CRM strategies pave the way for banks to enhance their customer engagement and streamline operations. Developing a banking CRM isn’t a mere

The integration of Salesforce CRM into the business infrastructure of Just Eat Takeaway.com (JET) heralds a transformative leap towards efficient management and customer engagement. The article explores the myriad advantages that Salesforce offers over custom-built CRM solutions and its profound

In a significant move for the automotive sales industry, DriveCentric, a pioneer in augmented intelligence CRM solutions, has announced a landmark partnership with FordDirect, Ford Motor Company’s marketing and data analytics joint venture. This collaboration is set to redefine the

In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and
Browse Different Divisions




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