
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Customer Data Platforms (CDPs) are transforming the landscape of customer data management by providing businesses with a unified, persistent customer database accessible to other systems. This technological marvel aggregates data from diverse sources, cleans it, and synthesizes it into a

In an era where the fragmentation of consumer data and evolving privacy regulations have become significant challenges for marketers, Razorfish, a leader in marketing transformation and part of Publicis Groupe, has partnered with Google Cloud to introduce R-Index. This proprietary
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Customer Data Platforms (CDPs) are transforming the landscape of customer data management by providing businesses with a unified, persistent customer database accessible to other systems. This technological marvel aggregates data from diverse sources, cleans it, and synthesizes it into a

Amperity has recently announced the launch of new media measurement tools aimed at enhancing the capabilities of customer data platforms (CDPs), promising to improve how marketers and advertisers measure the effectiveness of their digital advertising campaigns. With the integration of

Cloud-based Customer Relationship Management (CRM) systems are transforming the way businesses operate, particularly in the areas of sales, marketing, and customer support. As companies aim for greater efficiency and customer satisfaction, cloud CRMs provide the tools needed to meet these

Hightouch, an innovative leader in the Composable Customer Data Platform (CDP) market, has been honored in the Redpoint InfraRed 100, a prestigious list recognizing 100 promising private companies in Cloud Infrastructure. Redpoint Ventures launched the InfraRed 100 in 2023, highlighting

The seller-buyer relationship in B2B has significantly evolved over the years. Previously, sellers would reach out to potential buyers to propose their offers, and buyers would either purchase them or decline. However, in today’s customer-centric era, the dynamic has changed

In an era where the fragmentation of consumer data and evolving privacy regulations have become significant challenges for marketers, Razorfish, a leader in marketing transformation and part of Publicis Groupe, has partnered with Google Cloud to introduce R-Index. This proprietary
Browse Different Divisions




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